Welcome to Media Insider, PR Newswire’s round up of journalism, blogging and freelancing stories from the week.

An Ethical Reality Check for Virtual Reality Journalism (Medium)

“Virtual reality journalism is with us to stay, and will become even more realistic and immersive as technology improves,” the author begins. This article outlines a few ethical procedures journalists should take into account when it comes to the future of this emerging storytelling tool. It touches on image integrity, asking “how much modification of images should be allowed.” Other building blocks to consider include what’s happening beyond the VR scene, privacy issues, and more.

29 Journalism Sessions Worth Voting for at SXSW (Josh Stearn’s Blog)

Each year, SXSW brings thousands of tech lovers to Austin, Texas to check out the latest innovations in entertainment and technology. This post rounds up 29 journalism-focused panels that caught the writer’s eye, and why they are worthy of an up-vote. Topics include the growth of podcasts, data analytics, wearables in the newsroom, and developing job skills. Today is the final day for voting on SXSW sessions (you can vote via the SXSW PanelPicker).

We aren’t in the News Business, We’re in the Understanding Business’ – Q&A with Mathew Ingram (Journalism.co.uk)

In this interview, Mathew Ingram, a Canadian senior writer at Fortune Magazine, shares his many years of experience in the news industry and examines “what skills young journalists should focus on today.” For modern day journalists, Ingram emphasizes the importance of a strong social media presence as well as “developing a voice and a passion about a specific topic or area of interest.”

Increase Your Blog’s Readership by Following These 7 Tips (BloggingPro)

Presented here are seven tips for bloggers looking to increase their viewership. Suggestions include implementing a “killer design” that makes interaction easier, caring about comments, and sharing posts more than once and across channels. Whether you’re a serious hobbyist or aspiring professional, this post offers good tips and reminders for how to improve your blogging game.

Media News and Moves for the Week of August 31 (PR Newswire’s Media Moves)

Media Moves keeps you up to date with who went where in the world of media. In this week’s edition, Politico gains a reporter, a promotion takes place at Cosmopolitan and a Senior News Editor joins Entertainment Tonight.

Stephanie de Ruiter is an audience researcher with PR Newswire keeping up with media moves throughout the nation with a focus on blogs and online publications.