While you watch your colleagues start off on their vacations, you’ve got more holiday feature writing to do.
This annual deadline doesn’t always lead to your most creative writing.
Keep these five things in mind, when readying your news site for the holidays.
News releases get creative.
Thanks to content marketing, news releases have become great vehicles for storytelling. Marketers and publicists know you’re pressed for time and low on staff through the new year, so they’re making releases easier than ever to use.
A quick search of recent releases uncovered these gems, which can be used as stand-alone holiday pieces:
- Thanksgiving Tips to Keep Your Pets Safe
- Coinstar Survey Reports Holiday Stress and Seasonal Budgeting Trends
- CheapOair.com Reveals Top Destinations for Winter Escapes and Getaways
- 1 in 3 Parents Don’t Know that Counterfeit Toys are Lurking Online
- Perhaps it’s time to put down that phone during Thanksgiving dinner
- Drink and Be Merry with These Crowd-Pleasing Holiday Cocktails
Many releases come with art or graphics.
Stop searching for high-resolution images and/or videos – many of our releases come with multimedia elements, making them easy to upload.
Feel free to publish photos, logos, and videos without worrying about copyright issues. Everything on our newswire is fair game for use.
Here are just some of the images you might find if you search the word “holiday” on PR Newswire for Journalists.
Advance the story.
With the holidays come Black Friday and Cyber Monday. Organizations across a range of industries will be announcing new products and savings for consumers.
If you’re putting together a deal guide, list of gift ideas, or holiday budgeting tips, a custom newsfeed on PR Newswire for Journalists will help you find news to fit your needs. A search on PR Newswire will pull up these items:
- Ready, Set, Shop: The Toy Insider Experts Offer Week-by-Week Guide with Tips to Win the 2019 Holiday Shopping Season
- eBay Releases Its “Most Wanted” Holiday Guide Revealing the Trending Gifts Topping Shoppers’ Wish Lists This Season
- Secret to a #bestlife Holiday Season: Get Real About the Pressure to Overspend
- Americans Motivated to Improve Holiday Finances
- It’s the Most Expensive Time of the Year: Americans Divulge Their Holiday Money Confessions
Now, about that evergreen copy.
Say you’re a magazine writer and you closed your holiday gift-giving guide or round-ups months prior. You likely must continue updating your website.
So unless a major news event occurs, you’re probably still recycling the same ideas, tweaking them a bit, and adding a 2019 or 2020 label.
Need some evergreen ideas to start from? Try these:
- Holiday Party Do’s and Don’ts: Ten Ways to Stay off the “Naughty List”
- CompareCards Ranks Best and Worst Airports for Holiday Travel in 2019
- Dr. Gregory Jantz Explains Signs and Symptoms of Depression and Anxiety for the Holidays
- Six Essential Child-Proofing Steps Often Overlooked by Parents and Caregivers
- New York Heating Business Offers Top 5 Boiler Safety Tips for Fall and Winter
- Holiday Safety is Important for You and the Postal Service
Need to follow up? That’s easy.
OK, so the newsroom’s quiet and you have more than a minute to complete the task of updating the site. You decide to make a few calls to add to and/or change some of the site content.
Finding a source to interview isn’t hard.
Every release that crosses our newswire comes with a media contact in the release. Email and phone numbers are standard, and these folks are ready for your questions.
Note: This post is an updated version of a post that originally appeared on Beyond Bylines in Dec. 2016.
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Rocky Parker works in Audience Relations at PR Newswire. Check out her previous posts for Beyond Bylines and connect on LinkedIn. When she’s not working, Rocky typically can be found cooking, binge watching a new show, or playing with her puppy, Hudson.