Evergreen Content to Help You Meet Holiday Writing Deadlines

Evergreen Content - Ready Your Site for the Holidays

While you watch your colleagues start off on their vacations, you’ve got more holiday feature writing to do.

This annual deadline doesn’t always lead to your most creative writing.

Thankfully, you’ve got a place to go: Start with the advance search tool on PR Newswire for Journalists and fill those empty spaces on your website with compelling content.

Keep these five things in mind, when readying your news site for the holidays.

News releases get creative.

Thanks to content marketing, news releases have become great vehicles for storytelling. Marketers and publicists know you’re pressed for time and low on staff through the new year, so they’re making releases easier than ever to use.

A quick search of recent releases uncovered these gems, which can be used as stand-alone holiday pieces:

Many releases come with art or graphics.

Stop searching for high-resolution images and/or videos – many of our releases come with multimedia elements, making them easy to upload.

Feel free to publish photos, logos, and videos without worrying about copyright issues. Everything on our newswire is fair game for use.

Here are just some of the images you might find if you search the word “holiday” on PR Newswire for Journalists.

PR Newswire for Journalists - Find Art for Your Holiday Content

Advance the story.

With the holidays come Black Friday and Cyber Monday. Organizations across a range of industries will be announcing new products and savings for consumers.

If you’re putting together a deal guide, list of gift ideas, or holiday budgeting tips, a custom newsfeed on PR Newswire for Journalists will help you find news to fit your needs. A search on PR Newswire will pull up these items:

Now, about that evergreen copy.

Say you’re a magazine writer and you closed your holiday gift-giving guide or round-ups months prior. You likely must continue updating your website.

So unless a major news event occurs, you’re probably still recycling the same ideas, tweaking them a bit, and adding a 2019 or 2020 label.

Need some evergreen ideas to start from? Try these:

Need to follow up? That’s easy.

OK, so the newsroom’s quiet and you have more than a minute to complete the task of updating the site. You decide to make a few calls to add to and/or change some of the site content.

Finding a source to interview isn’t hard.

Every release that crosses our newswire comes with a media contact in the release. Email and phone numbers are standard, and these folks are ready for your questions.

Finally, if you’ve not already tried our ProfNet or HARO services, give them a try. There are thousands of sources available for interview at any time.

Note: This post is an updated version of a post that originally appeared on Beyond Bylines in Dec. 2016.

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Rocky Parker works in Audience Relations at PR Newswire. Check out her previous posts for Beyond Bylines and connect on LinkedIn. When she’s not working, Rocky typically can be found cooking, binge watching a new show, or playing with her puppy, Hudson.

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