🏈 On PR Newswire, Big Game Edition: The Coverage, Wagers, Ads & More
With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire for Journalists. This week, we’re bringing you some of the major Big Game headlines, plus other news releases from the week you may have missed:
Cheetos Crunch Pop Mix Steals the Spotlight with Super Bowl Ad Featuring Ashton Kutcher, Mila Kunis, and Shaggy
After reclaiming its Super Bowl icon status last year, today (Feb. 1) Cheetos unveiled this year’s full TVC for Super Bowl LV, “It Wasn’t Me.” In the commercial, actors, philanthropists, and power-couple Ashton Kutcher and Mila Kunis helped remix Grammy Award-winning artist Shaggy’s iconic song with a mischievous twist, offering a tip on what to do when caught sneaking Cheetos from your loved one’s stash.
SiriusXM Announces Extensive Super Bowl LV Programming Lineup Featuring On-Site and Virtual Coverage
SiriusXM today (Feb. 2) announced its extensive programming schedule for the week of Super Bowl LV. Befitting what is one of the biggest events on the sports and cultural calendars, SiriusXM will again deliver an exceptional level of coverage for fans nationwide, featuring multiple broadcasts of the game, live broadcasts from Tampa, Fla., and a wide-ranging schedule of specials – across SiriusXM’s sports, entertainment, and music channels – that will virtually bring the excitement of Radio Row and Super Bowl week into people’s homes and cars across the country.
23.2 million Americans plan to bet a total of $4.3 billion on this year’s Super Bowl LV matchup between the Kansas City Chiefs and Tampa Bay Buccaneers, according to new American Gaming Association (AGA) research. Among Super Bowl bettors, a record 7.6 million will bet with online sportsbooks this year, up 63% year-over-year.
Bud Light Unites Fan-Favorite Characters for Epic Super Bowl Commercial to Launch New Program Celebrating ‘Those Who Go to Great Lengths for Bud Light’
Today (Feb. 2), Bud Light unveiled Bud Light Legends, a new exclusive rewards program and a legendary Super Bowl LV advertisement that reunites notable Bud Light characters in one epic commercial. As the Official Beer Sponsor of the NFL, Bud Light’s role in the Super Bowl has been celebrated by fans for decades. This year, the brand is bringing the nostalgia with legendary appearances by iconic Bud Light friends including Grammy-nominated artist Post Malone, Cedric the Entertainer, the “I Love You, Man” guy, the Bud Knight, Oracle Susana, and more, as they all come together to save the Bud Light.
Super Bowl LV Gains Added Dimension with Doritos Campaign Starring Matthew McConaughey as #FlatMatthew
To celebrate the return of one of the most anticipated Frito-Lay product launches in history, Doritos 3D Crunch, Doritos has enlisted the help of one of the most dynamic and multi-dimensional stars around, Matthew McConaughey, for its Super Bowl LV campaign, #FlatMatthew. In the full TVC that was released today (Feb. 2) McConaughey, an actor known for everything but being “flat,” will show just how dull 2D life can be — a problem only Doritos 3D Crunch can solve.
Aside from the Big Game announcements, here are a few other releases you may have missed this week:
PEEPS® Marshmallow lovers rejoice! The number one non-chocolate Easter candy[*] is making a long-awaited return this Easter season! Hatching this year are new and classic PEEPS® Brand confections, along with a variety of adorable merchandise and tasty treats that are beaming with PEEPSONALITY®. The assortment of PEEPS® offerings provides something for everyone’s Easter basket!
“PEEPS® is back and better than ever! We’re thrilled to be returning this Spring to fulfill special Easter traditions, no matter how you plan on celebrating this year,” said Caitlin Servian, Brand Manager for PEEPS®. “For nearly seven decades, PEEPS® Marshmallow Candy has been a quintessential Easter staple. Each year fans count on the classic Chicks and Bunnies, along with fun new products and partnerships, to add extra PEEPSONALITY® at Easter!”
As the Lunar New Year approaches, the U.S. Postal Service on Feb. 2 issued a new Forever stamp honoring the Year of the Ox. The stamps are on sale at Post Office locations nationwide and online at usps.com/oxstamp. News of the stamp is being shared with the hashtags #LunarNewYear and #LunarNewYearOx.
“The Lunar New Year is an important holiday for many Asian communities around the world,” said Luke Grossmann, the event’s dedicating official and senior vice president, finance and strategy, U.S. Postal Service.
Lowe’s Announces Additional $80 Million Bonus to Associates and Plans to Hire More Than 50,000 Front-Line Workers for Spring
Lowe’s Cos. Inc. on Jan. 28 announced its continued investments in its front-line associates with an additional $80 million in discretionary bonuses and plans to hire more than 50,000 associates across U.S. stores this spring. The latest bonus will bring the company’s total commitment to associates, communities, and store safety during the pandemic to nearly $1.3 billion.
Chicago has a new gold medal as the #1 city on Orkin’s Top 50 Bed Bug Cities List, with Baltimore and Washington D.C. trailing in second and third place. Despite less travel in 2020, bed bugs were still biting in Chicago, a popular hub for tourism. In fact, the Windy City usually welcomes more than 48 million visitors annually and boasts a transit system of buses and railways that carries 1.7 million passengers on any weekday – a dream for bed bugs.
Dewar’s Scotch Whisky, the world’s most awarded blended Scotch whisky, announces the launch of Dewar’s Portuguese Smooth, showcasing the exciting flavors that are crafted when Scotland meets Portugal in a bottle. Marking the brand’s 175th anniversary this year, this new iteration of the DEWAR’S Cask Series features Dewar’s 8-year-old double-aged blended Scotch whisky, finished in ruby port casks for a rich, full-bodied blend.
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Larry Grady is online content manager at PR Newswire for Journalists. He has worked in business media for nearly 30 years and enjoys reality TV and daydreaming about travel and wine.