Blog Metrics to Measure to grow influence

5 Metrics to Measure to Grow Your Blog’s Influence

When launching a blog, drawing eyes to your new channel is a top priority. A large audience can open up numerous doors for bloggers – be it the joy of engaging with people who have similar interests, advertising revenue, brand sponsorships, or potential customers for a product or service. However, as site analytics continue to…

PRN Media How-To: Features for Freelancers

This latest installment of PRN Media How-To focuses on making the most of PR Newswire for Journalists’ tools for freelancers. Catch up on previous how-tos and try our free media tools for yourself by signing up at prnmedia.prnewswire.com. We all have bills to pay. For freelance journalists, who aren’t receiving one regular paycheck, the acquisition and retention of clients is essential.…

Career Crossroads: 4 Reasons Journalists Make Excellent Brand Communicators

Join us on the third Wednesday of every month for Career Crossroads, a look at how journalists, bloggers, and freelancers are adapting to the changes in their media careers. Catch up on previous installments at bit.ly/careercrossroads and access job opportunities and other free media tools on PR Newswire for Journalists. There comes a time in everyone’s career…

How to Juggle the Demands of Freelancing

Whether you become a freelancer by choice or circumstance, there’s an allure to being your own boss. However, that independence comes with challenges. Freelancers must master the art of juggling. It’s something our own Christine Cube (@cpcube) knows very well. In addition to being an audience relations manager with PR Newswire, Christine has been a freelancer since…

Blogging Isn’t Dead & Here’s Why

“Blogging is dead!” I recently opened Facebook messenger to see a note from a friend and fellow blogger asking for my opinion on that statement. A marketer had declared this to her and knowing I write a lot on blogging, she was curious what I thought. While I don’t agree with the statement one bit, I love doomsday predictions like this.…

Quality and Relevance Reign: 9 Tips for Creating Online Content from Searchmetrics’ 2014 Study

Google’s algorithms can baffle the best of us. As any blogger or digital writer will attest, it seems that once we’re used to the latest changes, Google unleashes another batch upon us. Be it Panda, Penguin, or some other adorably-named update, who can keep up? Fortunately, Searchmetrics has, with its 2014 SEO Rank Correlations and Ranking Factors Study. “High quality,…

Around the Wire: Newspapers Follow BuzzFeed’s Lead, J-School Moves from Print to Medium & More

Welcome to the latest installment of Around the Wire, PR Newswire’s round up of journalism, blogging, and freelancing stories from the past week. 1. Advice for Newspaper Editors: Pay Attention to BuzzFeed (Poynter) Newspaper editors and other media executives gathered in Chicago this week for the 2014 ASNE-APME conference where they discussed trends in digital and legacy media, how to save…

Around the Wire: Newspaper Reporters Turn to TV, 5 Tips for Hypnotic Writing and More Media News

Welcome to the latest installment of Around the Wire, PR Newswire’s round up of journalism, blogging, and freelancing stories from the past week. 1. Seeking to Bolster Websites, TV Stations Hire Away Newspaper Journalists (Poynter) As local TV stations look to improve online presence and add long-form articles to their sites, the skills and experience that newspaper…