Joining Forces

Looking Ahead: Hispanic and African-American Media Join Forces to Engage Audience and Influence in 2016

What a difference a year makes. Last year, we talked about how media and marketing merged to develop a stronger voice. Brands implemented content marketing, while media outlets fully embraced social media to reach online and mobile audiences. This year, the trend we’re seeing is with Hispanic and African-American media uniting to engage a wider audience,…

News Ethics: Staying Balanced When Covering Race, Ethnicity and Gender

When it comes to publishing in today’s politically correct world, the best advice might be to tread lightly. Take, for example, connecting with Latino audiences. Whether a Hispanic subject is Mexican, Puerto Rican, Cuban, or another ethnicity becomes a relevant piece of a Spanish-language media story. The same goes with African-American media reporting a subject’s…

Career Crossroads: How-To and Fiction Author Discusses Keys to Book Writing Success

Join us each month for Career Crossroads, a look at how journalists, bloggers, and freelancers are adapting to changes in their media careers. Catch up on previous installments at bit.ly/careercrossroads and access job opportunities and other free media tools on PR Newswire for Journalists. When it comes to writing, author and journalist Paula McCoy-Pinderhughes (@awomansgame)…

The Past, Present & Future of African-American News

African-American newspapers have chronicled the successes and struggles of the Black community for more than 100 years. In the late 19th century, during the Jim Crow period when Blacks were suffering lynching, racial segregation, discrimination and disenfranchisement,  African-American newspapers were a source of information and inspiration. The Charlotte (NC) Post was one of them.  Its…