Welcome to Blog Profiles! Each week, PR Newswire media relations manager Christine Cube selects an industry or subject and a handful of sites that do a good job with promoting, contributing, and blogging about the space. Do you have a blog that deserves recognition? Tell Christine why on PR Newswire for Bloggers.
Come on. You had to have seen this one coming.
Now that we’ve recovered (for the most part) from Thanksgiving food coma – we even covered food last week, in case you missed it – many of you may have holiday shopping on your minds. My nephew even was anxious to leave the Thanksgiving table just to get a jump on Black Friday.
So this brings me to the world of retail.
Retail Adventures Blog features retail perspectives from bloggers Rich Kizer and Georganne Bender.
This is a really unique blog, as it offers tips on customer service and merchandising for the retail shop owner.
In the last post, Kizer and Bender give some very specific – and fascinating – retail advice for the holidays.
“You need to host at least ONE major in-store event, and TWO minor in-store events each week of the holiday selling season,” they say. “In addition to events, you need a list of items and/or categories of merchandise that you will promote during the holidays. Think about how you’ll advertise this merchandise, which social medias you’ll use to talk it up, including what you’ll say and how often you’ll say it; how you’ll promote this merchandise in your store; how and where it will be displayed, and when the displays need to be set up. You’ll also need to consider what to do clearance-wise with any product you have left over after the holidays.”
Follow @kizerandbender on Twitter.
Retail Insider takes a look “behind the obvious on the high street, online and in the City.” The site is edited by business writer Glynn Davis.
“It’s not just another news site but instead offers up a cocktail of opinions and insights on the retail industry along with the occasional leisure sector content to spice up the mix,” the blog says.
This is a cool site. Its Movers & Shakers series presents interesting insight to some of the people behind retail. A recent example of this is Movers & Shakers Q&A with Melissa Shackleton, head of marketing with Hotel Chocolat.
Other interesting Retail Insider posts include Majestic Wine Storms Up Table of Top Performing Drinks Websites in October and Innovative Retailer – Rent The Runway. (Rent The Runway has been on my list of things to try, by the way. Several pals suggested it when I was in a pinch for a dressy something.)
Follow @Retailinsider on Twitter.
Real Reviews by Savvy K is written by blogger Kelsey House.
House pitched her blog through the contact form on PR Newswire for Bloggers.
Let’s start with the disclaimers. Nearly every blog post begins with a disclaimer at the top, and I have to say, they’re pretty great. I appreciate blogs that feature up high and very clearly when something was sponsored, compensated for, and reviewed honestly.
House writes in a very real fashion about everything she tests. And, it appears she reviews everything – from baby products and bath/body to electronics and travel.
Some posts that caught my eye include Share the Joy with 10 Trendy Teacher Gift Ideas – Plus Share the Joy Sweepstakes #ShareTheJoy_WM @WorldMarket and Bean Bag Chair Outlet Large Royal Sack Review and Giveaway. (OK, I even fell for the Lea Michele Smokey Eye Tutorial. Good stuff.)
Follow @kelseyhouse2 on Twitter.
Retail Minded provides news, education, and support for independent businesses.
It was founded by Nicole Leinbach Reyhle in 2007.
This is a smart site. I liked several posts, namely How to Get Your Business on Google, 5 Tips for Having a Successful Retail Business Partner, and 3 Ways to Increase Customer Happiness.
“Customers have so many choices when it comes to shopping, so making them want to come to your store versus another should always be on your agenda list,” Reyhle writes in the customer happiness post. “And really, when you think about it, aren’t customers the heart beat to your business?”
Follow @RetailMinded on Twitter.
P.S. Ever wonder how we come up with ideas for our blog profiles? Our handy list of industries and subjects on PR Newswire for Journalists stays top of mind. If you’re a blogger or journalist looking for retail or consumer products news, let us know. We’re happy to customize those feeds for you on PR Newswire for Journalists.
Christine Cube is a media relations manager with PR Newswire and freelance writer. She is a big believer of retail therapy and recently treated herself to an awesome pair of boots for her birthday. Thanks, Macy’s. Follow her @cpcube.