Media Insider: CNN Poaches BuzzFeed’s Political Team, Gannett Likely to Buy Tronc, Yahoo’s Quest to Go Social

Welcome to Media Insider, PR Newswire’s round up of journalism, blogging and freelancing stories from the week. CNN Poaches BuzzFeed’s Entire Political Research Unit (FishbowlDC) BuzzFeed’s “K-File” — made up of Andrew Kaczynski, Kyle Blaine, Nate McDermott and Christopher Massie — will be taking its talents to CNN, reports FishbowlDC. The quad, notoriously known for its…

media companies newspapers political election endorsements

The Election Endorsement: Why Do News Agencies Still Bother?

The news industry takes pride in its objectivity. But picking a horse in a political race is a tradition that many of the country’s newsrooms still maintain. Whether news agencies should continue endorsing candidates is becoming as heated as this year’s presidential election. “American newspapers have a long tradition of political commentary,” said Nancy Ancrum,…

The Political Conventions: A Lesson in Media Branding

Cleveland and Philadelphia learned some great lessons about hosting the recent political conventions. In fact, this was Cleveland’s third time to host the GOP Convention since 1924. Philly has hosted roughly a dozen political conventions since 1848. PR Newswire’s audience relations managers Christine Cube and Anna Jasinski were on site in both cities, working with journalists…

5 ways to engage digital audiences

5 Ways to Engage With Digitally Empowered News Audiences

Content isn’t being pushed out into the void anymore. Until recently, news organizations could afford to economically disengage from their audience, and journalists could set their focus on deadlines. But, it’s no longer just about the product of journalism, says Jake Batsell, longtime reporter and digital journalism professor at Southern Methodist University. “I used to take my audience for…

snapchat beginners guide

Snapchat For Journalists: A Beginner’s Guide to Engaging New Audiences in Vertical Video

Snapchat isn’t for child’s play. It’s no longer just for selfies or only young millennials. And it’s not going away anytime soon, says Tim Cigelske, director of social media with Marquette University and associate editor at MediaShift.org. Snapchat recently introduced a slew of changes to become the next go-to messaging app – taking the Facebook platform head-on. It’s meant to be a largely ephemeral…