The Political Conventions: A Lesson in Media Branding

Cleveland and Philadelphia learned some great lessons about hosting the recent political conventions. In fact, this was Cleveland’s third time to host the GOP Convention since 1924. Philly has hosted roughly a dozen political conventions since 1848. PR Newswire’s audience relations managers Christine Cube and Anna Jasinski were on site in both cities, working with journalists…

5 ways to engage digital audiences

5 Ways to Engage With Digitally Empowered News Audiences

Content isn’t being pushed out into the void anymore. Until recently, news organizations could afford to economically disengage from their audience, and journalists could set their focus on deadlines. But, it’s no longer just about the product of journalism, says Jake Batsell, longtime reporter and digital journalism professor at Southern Methodist University. “I used to take my audience for…

snapchat beginners guide

Snapchat For Journalists: A Beginner’s Guide to Engaging New Audiences in Vertical Video

Snapchat isn’t for child’s play. It’s no longer just for selfies or only young millennials. And it’s not going away anytime soon, says Tim Cigelske, director of social media with Marquette University and associate editor at MediaShift.org. Snapchat recently introduced a slew of changes to become the next go-to messaging app – taking the Facebook platform head-on. It’s meant to be a largely ephemeral…