5 Simple Tools for Creating GIFs to Enhance Your Storytelling
GIFs never seem to get old or go out of style. These animated silent loops have dominated the world of online memes for some time now, going viral on blogs and social media more times...
Category: Media Trends
The Political Conventions: A Lesson in Media Branding
Cleveland and Philadelphia learned some great lessons about hosting the recent political conventions. In fact, this was Cleveland’s third time to host the GOP Convention since 1924. Philly has hosted roughly a dozen political conventions...
5 Ways to Engage With Digitally Empowered News Audiences
Content isn’t being pushed out into the void anymore. Until recently, news organizations could afford to economically disengage from their audience, and journalists could set their focus on deadlines. But, it’s no longer just...
Snapchat For Journalists: A Beginner’s Guide to Engaging New Audiences in Vertical Video
Snapchat isn’t for child’s play. It’s no longer just for selfies or only young millennials. And it’s not going away anytime soon, says Tim Cigelske, director of social media with Marquette University and associate editor...
Virtual Reality and 360-Degree Videos Taking News to a New Level
From The Wall Street Journal to The New York Times and The Associated Press, news organizations are using new technology to tell otherwise traditional stories in dramatically different ways. As recently as a couple...
5 Video Trends To Watch in 2016
If the year-end #YouTubeRewind video proves anything, 2015 was “the year of social video.” Nothing indicates that trend will slow down in the New Year. In fact, experts predict video will play a more...
Looking Ahead: Hispanic and African-American Media Join Forces to Engage Audience and Influence in 2016
What a difference a year makes. Last year, we talked about how media and marketing merged to develop a stronger voice. Brands implemented content marketing, while media outlets fully embraced social media to reach...
2015 Rewind Looks A Lot Like 2014: Journalist Safety, News Ethics & Drones Take Center Stage Again
The stories from 2015 that will have lasting implications on how journalists do their jobs.
Slack App Continues Newsroom Growth and Popularity
The chasm that exists between the newsroom and advertising departments is as old as time. Few things bridge the gap. But messaging app Slack comes close. Slack rooms, bots, or channels ultimately are built...
Nowhere to Hide: TV Journalists Face the Pressure of Cosmetic Procedures
They say the camera doesn’t lie. It used to be that plain, ol’ high-definition television would provide enough pressure for some TV journalists and media personalities to fine-tune trouble spots. But new ultra, HD...
Tweeting Live 101: 12 Twitter Tips for Covering Events
Live tweeting requires skill, strategy, and social savvy in order to be really effective.
Top 3 Ways Journalists Use Social Media
Social media has revolutionized how people receive and share news and information. Because of this change with how people around the world consume news, journalists – and the media landscape – have had to quickly...
3 Reasons Journalists Should Try Content Marketing
Journalists know how to find story angles that hook their readers emotionally, while abiding by a strict code of conduct that preserves the integrity of the publications they represent. Marketers are recognizing that these skills...
Belt Magazine Bets on Community-Supported Longform Journalism and Triumphs
First-time visitors to New York, Los Angeles and DC typically have a decent understanding of these places before they ever set foot in them. With most major news media calling one of the two coasts home, audiences across...
Blogging Isn’t Dead & Here’s Why
“Blogging is dead!” I recently opened Facebook messenger to see a note from a friend and fellow blogger asking for my opinion on that statement. A marketer had declared this to her and knowing I write a lot on...
J-Schools: Why ‘Traditional’ Models No Longer Work
When it comes to keeping up with today’s media landscape, journalism schools must be ready to change course. Or in this case, courses. “Journalism is changing,” says Anthony Rotolo, director of Communications@Syracuse, a new...
The Past, Present & Future of African-American News
African-American newspapers have chronicled the successes and struggles of the Black community for more than 100 years. In the late 19th century, during the Jim Crow period when Blacks were suffering lynching, racial segregation,...
2014 Rewind: 5 Multicultural Media Trends to Watch
As 2014 comes to a close, it’s time to reflect on the year that’s passed and its influence on what’s to come. Join us as we continue to rewind the year and read previous 2014...
2014 Rewind: A Year of The News in The News
2014 brought controversy and conflict in journalism, including allegations of plagiarism and the dangers freelancers face.
SURVEY: How Are Journalists Using Mobile Devices?
Mobile has transformed the way news is reported, distributed and consumed. Not only are journalists and bloggers using cellphones to take photographs and capture audio and video, some are exclusively using mobile in place...
