Freelancer Podcasts

5 Noteworthy Podcasts for Freelancers & Writers

Though they’ve been around since practically the dawn of the internet, podcasts only recently garnered widespread attention from the general public. Like most modern radio shows, listeners can tune in to their favorite on-air personalities whenever and however they want, thanks to technology. The difference with the standalone podcast is that, as a listener, you can really tap into specific and actionable advice that is slimmed…

Top 3 Ways Journalists Use Social Media

Social media has revolutionized how people receive and share news and information. Because of this change with how people around the world consume news, journalists – and the media landscape – have had to quickly adapt. While these platforms are not replacing the industry, they are adding another layer of information and providing access to a wider…

3 Reasons Journalists Should Try Content Marketing

Journalists know how to find story angles that hook their readers emotionally, while abiding by a strict code of conduct that preserves the integrity of the publications they represent. Marketers are recognizing that these skills are also beneficial to their brands’ sales cycles, where editorial content is becoming more effective at engaging audiences than bullhorn advertising.…

Blogging Isn’t Dead & Here’s Why

“Blogging is dead!” I recently opened Facebook messenger to see a note from a friend and fellow blogger asking for my opinion on that statement. A marketer had declared this to her and knowing I write a lot on blogging, she was curious what I thought. While I don’t agree with the statement one bit, I love doomsday predictions like this.…

The Past, Present & Future of African-American News

African-American newspapers have chronicled the successes and struggles of the Black community for more than 100 years. In the late 19th century, during the Jim Crow period when Blacks were suffering lynching, racial segregation, discrimination and disenfranchisement,  African-American newspapers were a source of information and inspiration. The Charlotte (NC) Post was one of them.  Its…

2014 Rewind: 5 Multicultural Media Trends to Watch

As 2014 comes to a close, it’s time to reflect on the year that’s passed and its influence on what’s to come. Join us as we continue to rewind the year and read previous 2014 Rewinds here. Multicultural media and marketing work together so fluidly that you can’t think about trends for one without the other.…

Reporting the Story Behind the Story: How Journalists Use Long-Form Publishing on LinkedIn

When LinkedIn launched its long-form publishing platform in February, it hoped to give members a place to blog and connect with others through writing. What’s since transpired is a new level of reporting: Journalists and bloggers are using LinkedIn to supplement their stories. They’re writing the sidebars that never ran in their home publications. They’re…

Let the Social Election Begin: As Candidates Take to Social Media, Journalists’ Coverage Must Keep Up

Washington’s going to be quiet for several weeks now that Congress is out of session, allowing candidates to campaign in their home states for the November midterms. But if candidates are socially plugged in, journalists and bloggers won’t miss a thing thanks to the power and immediacy of social media. Michael Pagan, campaign manager for…

Success and Struggles as Spanish-Language News Agencies Evolve for the Online Audience

As part of our Hispanic Heritage Month coverage, we spoke with two leading Spanish-language news agencies to better understand the challenges they face.  Spanish-language news agencies find themselves in a unique space within the Hispanic community – one that presents both opportunities and obstacles. The latest findings on Latinos’ news consumption habits released last summer…

6 Ways to Promote Your Book Beyond the Traditional Media Pitch

Author Earnings’ most recent quarterly report surprised many in the publishing industry when it revealed self-published authors were now responsible for 31 percent of Amazon’s total daily e-book sales. With an increase in e-book distribution platforms, self-publishing has become an attractive option for writers who would like to branch out from freelancing, blogging, and journalism.…