What a difference a year makes. Last year, we talked about how media and marketing merged to develop a stronger voice. Brands implemented content marketing, while media outlets fully embraced social media to reach online and mobile audiences. This year, the trend we’re seeing is with Hispanic and African-American media uniting to engage a wider audience,…
The stories from 2015 that will have lasting implications on how journalists do their jobs.
The chasm that exists between the newsroom and advertising departments is as old as time. Few things bridge the gap. But messaging app Slack comes close. Slack rooms, bots, or channels ultimately are built around conversations – and efficiency. And as much as Slack is simple, it can get pretty complicated. Already, the platform has…
They say the camera doesn’t lie. It used to be that plain, ol’ high-definition television would provide enough pressure for some TV journalists and media personalities to fine-tune trouble spots. But new ultra, HD 4K technology with its 8.2 million pixels already has some people thinking. “Today’s electronics show everything and as the ability of…
Though they’ve been around since practically the dawn of the internet, podcasts only recently garnered widespread attention from the general public. Like most modern radio shows, listeners can tune in to their favorite on-air personalities whenever and however they want, thanks to technology. The difference with the standalone podcast is that, as a listener, you can really tap into specific and actionable advice that is slimmed…
Live tweeting requires skill, strategy, and social savvy in order to be really effective.
Social media has revolutionized how people receive and share news and information. Because of this change with how people around the world consume news, journalists – and the media landscape – have had to quickly adapt. While these platforms are not replacing the industry, they are adding another layer of information and providing access to a wider…
Journalists know how to find story angles that hook their readers emotionally, while abiding by a strict code of conduct that preserves the integrity of the publications they represent. Marketers are recognizing that these skills are also beneficial to their brands’ sales cycles, where editorial content is becoming more effective at engaging audiences than bullhorn advertising.…
First-time visitors to New York, Los Angeles and DC typically have a decent understanding of these places before they ever set foot in them. With most major news media calling one of the two coasts home, audiences across the country are usually in the know about the good, the bad, and even the weather of these regions. What about everywhere…
“Blogging is dead!” I recently opened Facebook messenger to see a note from a friend and fellow blogger asking for my opinion on that statement. A marketer had declared this to her and knowing I write a lot on blogging, she was curious what I thought. While I don’t agree with the statement one bit, I love doomsday predictions like this.…
When it comes to keeping up with today’s media landscape, journalism schools must be ready to change course. Or in this case, courses. “Journalism is changing,” says Anthony Rotolo, director of Communications@Syracuse, a new online master’s degree being offered at The Newhouse School at Syracuse University. “Digital and social media have become so pervasive. There…
African-American newspapers have chronicled the successes and struggles of the Black community for more than 100 years. In the late 19th century, during the Jim Crow period when Blacks were suffering lynching, racial segregation, discrimination and disenfranchisement, African-American newspapers were a source of information and inspiration. The Charlotte (NC) Post was one of them. Its…
As 2014 comes to a close, it’s time to reflect on the year that’s passed and its influence on what’s to come. Join us as we continue to rewind the year and read previous 2014 Rewinds here. Multicultural media and marketing work together so fluidly that you can’t think about trends for one without the other.…
2014 brought controversy and conflict in journalism, including allegations of plagiarism, the implications of drone journalism, and the dangers freelancers face covering conflicts in foreign lands.
Mobile has transformed the way news is reported, distributed and consumed. Not only are journalists and bloggers using cellphones to take photographs and capture audio and video, some are exclusively using mobile in place of an office desktop. To better understand how members of the media use mobile devices (phones or tablets) to produce stories,…
When LinkedIn launched its long-form publishing platform in February, it hoped to give members a place to blog and connect with others through writing. What’s since transpired is a new level of reporting: Journalists and bloggers are using LinkedIn to supplement their stories. They’re writing the sidebars that never ran in their home publications. They’re…
Washington’s going to be quiet for several weeks now that Congress is out of session, allowing candidates to campaign in their home states for the November midterms. But if candidates are socially plugged in, journalists and bloggers won’t miss a thing thanks to the power and immediacy of social media. Michael Pagan, campaign manager for…
As part of our Hispanic Heritage Month coverage, we spoke with two leading Spanish-language news agencies to better understand the challenges they face. Spanish-language news agencies find themselves in a unique space within the Hispanic community – one that presents both opportunities and obstacles. The latest findings on Latinos’ news consumption habits released last summer…
Author Earnings’ most recent quarterly report surprised many in the publishing industry when it revealed self-published authors were now responsible for 31 percent of Amazon’s total daily e-book sales. With an increase in e-book distribution platforms, self-publishing has become an attractive option for writers who would like to branch out from freelancing, blogging, and journalism.…
When I think of robots, I still picture Rosie from The Jetsons. But while the robot journalism phenomenon doesn’t employ Rosie, per se, it utilizes “robots” (read: software and algorithms) to sort through large amounts of data. The result is news stories produced in seconds. Associated Press fully embraced this concept in July, when it…
