As athletes competed against each other for medals at the 2016 Olympics, social media platforms vied for a spot on the podium. With its live-streaming features and now Instagram on board, Facebook seemed poised to take home gold against the likes of Twitter and Snapchat — hardly even a qualifier four years ago during the…
GIFs never seem to get old or go out of style. These animated silent loops have dominated the world of online memes for some time now, going viral on blogs and social media more times than we can count. Again, very recently, they are generating buzz. But, this time it’s not any one GIF that’s gaining attention. It’s the…
Cleveland and Philadelphia learned some great lessons about hosting the recent political conventions. In fact, this was Cleveland’s third time to host the GOP Convention since 1924. Philly has hosted roughly a dozen political conventions since 1848. PR Newswire’s audience relations managers Christine Cube and Anna Jasinski were on site in both cities, working with journalists…
Content isn’t being pushed out into the void anymore. Until recently, news organizations could afford to economically disengage from their audience, and journalists could set their focus on deadlines. But, it’s no longer just about the product of journalism, says Jake Batsell, longtime reporter and digital journalism professor at Southern Methodist University. “I used to take my audience for…
Snapchat isn’t for child’s play. It’s no longer just for selfies or only young millennials. And it’s not going away anytime soon, says Tim Cigelske, director of social media with Marquette University and associate editor at MediaShift.org. Snapchat recently introduced a slew of changes to become the next go-to messaging app – taking the Facebook platform head-on. It’s meant to be a largely ephemeral…
From The Wall Street Journal to The New York Times and The Associated Press, news organizations are using new technology to tell otherwise traditional stories in dramatically different ways. As recently as a couple weeks ago, a national morning news show used 360-degree virtual reality to take its viewers on an African safari – live…
If the year-end #YouTubeRewind video proves anything, 2015 was “the year of social video.” Nothing indicates that trend will slow down in the New Year. In fact, experts predict video will play a more “‘remarkable role in how audiences engage online,” and emerge as “the dominant medium on the internet” – more prevalent than text…
