Covering immigration news in the Trump Era

Covering immigration can be challenging. Here’s how to do it well in the Trump era.

Spanish-language media has always covered immigration well. But when you add to the conversation a wall, travel ban, and sanctuary cities, the subject of immigration gets pushed to the top of the news cycle. For journalists working with Spanish-language media, covering immigration can present challenges. They must strike a balance between reporting recent developments and…

Maria Laria from America TeVe

Career Crossroads: Latina Talk Show Host Balances Passion for Journalism with Dream of Acting and Music-Making

It’s not every day that you get to shape history. That’s exactly what Cuban-American journalist María Laria did in 1988, as the first woman to create, produce, and host a Spanish-language talk show in the United States. Laria became a household name for Latinos. Today, she’s on the air with her current show, Arrebatados, where guests…

speaker panel tips for professional speakers

Speaking on a Panel? Expertly Prepare with These Best Practices from the Pros

Not all media panels are created equal. But they’re an important avenue for audiences to connect with you, beyond reading your stories and following on social media. Consumers want to learn about your experience in the media industry. And, as niche topics have increased, so has the demand for print journalists, bloggers, YouTubers, and influencers…

SUPER FAN OR CYBER STALKER

Super Fan or Cyber Stalker? How You Can Tell the Difference and When to Draw the Line

As a member of the media, you’re probably a local celebrity. You’ve built a solid following – readers, listeners, and/or viewers. Fans are following you on social media, and you may possess a verified Twitter account. Your personal brand is falling into place, and you regularly engage your audience on social channels. They, in turn, retweet…

Joining Forces

Looking Ahead: Hispanic and African-American Media Join Forces to Engage Audience and Influence in 2016

What a difference a year makes. Last year, we talked about how media and marketing merged to develop a stronger voice. Brands implemented content marketing, while media outlets fully embraced social media to reach online and mobile audiences. This year, the trend we’re seeing is with Hispanic and African-American media uniting to engage a wider audience,…

News Ethics: Staying Balanced When Covering Race, Ethnicity and Gender

When it comes to publishing in today’s politically correct world, the best advice might be to tread lightly. Take, for example, connecting with Latino audiences. Whether a Hispanic subject is Mexican, Puerto Rican, Cuban, or another ethnicity becomes a relevant piece of a Spanish-language media story. The same goes with African-American media reporting a subject’s…

Career Crossroads: How-To and Fiction Author Discusses Keys to Book Writing Success

Join us each month for Career Crossroads, a look at how journalists, bloggers, and freelancers are adapting to changes in their media careers. Catch up on previous installments at bit.ly/careercrossroads and access job opportunities and other free media tools on PR Newswire for Journalists. When it comes to writing, author and journalist Paula McCoy-Pinderhughes (@awomansgame)…

The Past, Present & Future of African-American News

African-American newspapers have chronicled the successes and struggles of the Black community for more than 100 years. In the late 19th century, during the Jim Crow period when Blacks were suffering lynching, racial segregation, discrimination and disenfranchisement,  African-American newspapers were a source of information and inspiration. The Charlotte (NC) Post was one of them.  Its…

2014 Rewind: 5 Multicultural Media Trends to Watch

As 2014 comes to a close, it’s time to reflect on the year that’s passed and its influence on what’s to come. Join us as we continue to rewind the year and read previous 2014 Rewinds here. Multicultural media and marketing work together so fluidly that you can’t think about trends for one without the other.…

Success and Struggles as Spanish-Language News Agencies Evolve for the Online Audience

As part of our Hispanic Heritage Month coverage, we spoke with two leading Spanish-language news agencies to better understand the challenges they face.  Spanish-language news agencies find themselves in a unique space within the Hispanic community – one that presents both opportunities and obstacles. The latest findings on Latinos’ news consumption habits released last summer…