Spanish-language media has always covered immigration well. But when you add to the conversation a wall, travel ban, and sanctuary cities, the subject of immigration gets pushed to the top of the news cycle. For journalists working with Spanish-language media, covering immigration can present challenges. They must strike a balance between reporting recent developments and…
It’s not every day that you get to shape history. That’s exactly what Cuban-American journalist María Laria did in 1988, as the first woman to create, produce, and host a Spanish-language talk show in the United States. Laria became a household name for Latinos. Today, she’s on the air with her current show, Arrebatados, where guests…
Not all media panels are created equal. But they’re an important avenue for audiences to connect with you, beyond reading your stories and following on social media. Consumers want to learn about your experience in the media industry. And, as niche topics have increased, so has the demand for print journalists, bloggers, YouTubers, and influencers…
Ismael Cala is no stranger to social media. The CNN en Español host has more than 2.51 million Twitter followers and 1,300,000+ likes on Facebook. Cala agrees social networks are fundamental to building a brand. But it takes much more than that – it’s about connecting with your followers. “I call them my partners,” Cala…
As a member of the media, you’re probably a local celebrity. You’ve built a solid following – readers, listeners, and/or viewers. Fans are following you on social media, and you may possess a verified Twitter account. Your personal brand is falling into place, and you regularly engage your audience on social channels. They, in turn, retweet…
Let’s face it: No one’s perfect. Folks on television probably have a greater appreciation of this than most. The past year was chock-full of on-air faux pas. News anchor Kristi Capel of Fox 8 in Cleveland was suspended for three days after using a racial slur on live TV. Then there was the critique of…
What a difference a year makes. Last year, we talked about how media and marketing merged to develop a stronger voice. Brands implemented content marketing, while media outlets fully embraced social media to reach online and mobile audiences. This year, the trend we’re seeing is with Hispanic and African-American media uniting to engage a wider audience,…
