5 Steps: How to Keep Up with Hispanic News Beyond Hispanic Heritage Month
While Hispanic Heritage Month will soon wrap, coverage of the Hispanic and Latin community continues year-round.
Covering immigration can be challenging. Here’s how to do it well in the Trump era.
Spanish-language media has always covered immigration well. But when you add to the conversation a wall, travel ban, and sanctuary cities, the subject of immigration gets pushed to the top of the news cycle. For journalists working with Spanish-language media, covering immigration can present challenges. They must strike a balance between reporting recent developments and…
Career Crossroads: Latina Talk Show Host Balances Passion for Journalism with Dream of Acting and Music-Making
It’s not every day that you get to shape history. That’s exactly what Cuban-American journalist María Laria did in 1988, as the first woman to create, produce, and host a Spanish-language talk show in the United States. Laria became a household name for Latinos. Today, she’s on the air with her current show, Arrebatados, where guests…
Speaking on a Panel? Expertly Prepare with These Best Practices from the Pros
Not all media panels are created equal. But they’re an important avenue for audiences to connect with you, beyond reading your stories and following on social media. Consumers want to learn about your experience in the media industry. And, as niche topics have increased, so has the demand for print journalists, bloggers, YouTubers, and influencers…
Career Crossroads: How a CNN en Español Host Sparks Positive Empowerment Beyond Media
Ismael Cala is no stranger to social media. The CNN en Español host has more than 2.51 million Twitter followers and 1,300,000+ likes on Facebook. Cala agrees social networks are fundamental to building a brand. But it takes much more than that – it’s about connecting with your followers. “I call them my partners,” Cala…
Super Fan or Cyber Stalker? How You Can Tell the Difference and When to Draw the Line
As a member of the media, you’re probably a local celebrity. You’ve built a solid following – readers, listeners, and/or viewers. Fans are following you on social media, and you may possess a verified Twitter account. Your personal brand is falling into place, and you regularly engage your audience on social channels. They, in turn, retweet…
On-Air Faux Pas? Experts Share Advice to Regain Viewer Trust
Let’s face it: No one’s perfect. Folks on television probably have a greater appreciation of this than most. The past year was chock-full of on-air faux pas. News anchor Kristi Capel of Fox 8 in Cleveland was suspended for three days after using a racial slur on live TV. Then there was the critique of…
Looking Ahead: Hispanic and African-American Media Join Forces to Engage Audience and Influence in 2016
What a difference a year makes. Last year, we talked about how media and marketing merged to develop a stronger voice. Brands implemented content marketing, while media outlets fully embraced social media to reach online and mobile audiences. This year, the trend we’re seeing is with Hispanic and African-American media uniting to engage a wider audience,…
Nowhere to Hide: TV Journalists Face the Pressure of Cosmetic Procedures
They say the camera doesn’t lie. It used to be that plain, ol’ high-definition television would provide enough pressure for some TV journalists and media personalities to fine-tune trouble spots. But new ultra, HD 4K technology with its 8.2 million pixels already has some people thinking. “Today’s electronics show everything and as the ability of…
News Ethics: Staying Balanced When Covering Race, Ethnicity and Gender
When it comes to publishing in today’s politically correct world, the best advice might be to tread lightly. Take, for example, connecting with Latino audiences. Whether a Hispanic subject is Mexican, Puerto Rican, Cuban, or another ethnicity becomes a relevant piece of a Spanish-language media story. The same goes with African-American media reporting a subject’s…
Career Crossroads: How-To and Fiction Author Discusses Keys to Book Writing Success
Join us each month for Career Crossroads, a look at how journalists, bloggers, and freelancers are adapting to changes in their media careers. Catch up on previous installments at bit.ly/careercrossroads and access job opportunities and other free media tools on PR Newswire for Journalists. When it comes to writing, author and journalist Paula McCoy-Pinderhughes (@awomansgame)…
Red Carpet Etiquette for Newbies
From celebrity sightings to best and worst dressed, the 2015 award season has been an exciting one thus far. But it’s not over. There are more red carpet opportunities to come in the months ahead, including the BET Awards on June 28. Covering a red carpet event can be an exhilarating and exhausting endeavor all…
Career Crossroads: Making the Choice Between Multicultural and General Market Media
Join us on the third Wednesday of every month for Career Crossroads, a look at how journalists, bloggers, and freelancers are adapting to the changes in their media careers. Catch up on previous installments at bit.ly/careercrossroads. Not every minority journalist aspires to a career in general market media. A job in top black or Hispanic…
The Past, Present & Future of African-American News
African-American newspapers have chronicled the successes and struggles of the Black community for more than 100 years. In the late 19th century, during the Jim Crow period when Blacks were suffering lynching, racial segregation, discrimination and disenfranchisement, African-American newspapers were a source of information and inspiration. The Charlotte (NC) Post was one of them. Its…
2014 Rewind: 5 Multicultural Media Trends to Watch
As 2014 comes to a close, it’s time to reflect on the year that’s passed and its influence on what’s to come. Join us as we continue to rewind the year and read previous 2014 Rewinds here. Multicultural media and marketing work together so fluidly that you can’t think about trends for one without the other.…
The Importance of Multicultural Blog Awards & 3 Ways to Stand Out From Other Nominees
It’s National Blog Posting Month, so over the course of November, we are focusing on how to blog better and faster. Catch up on our other NaBloPoMo posts and more tips for bloggers on the Blogging section of Beyond Bylines. Landing an industry award has the potential to boost your career to the next level. Unfortunately,…
Success and Struggles as Spanish-Language News Agencies Evolve for the Online Audience
As part of our Hispanic Heritage Month coverage, we spoke with two leading Spanish-language news agencies to better understand the challenges they face. Spanish-language news agencies find themselves in a unique space within the Hispanic community – one that presents both opportunities and obstacles. The latest findings on Latinos’ news consumption habits released last summer…
Career Crossroads: Tips for Journalists to Avoid Contract Confusion
You’ve submitted your best work samples and gone on several interviews. You might even have hired an agent to help navigate the job-finding process. Now, all you have to do is sign the dotted line. Put your pen down and read this first. From non-competes to owning the rights to your work, it’s necessary to…
How Journalists Are Tapping Black Twitter to Learn About the African-American Community
There is no denying the power of Black Twitter. This online subculture has become a sustainable means for the African-American community to voice its opinions on a variety of relevant topics. “Besides going for laughs or dropping pointed jabs at pop culture and kicking off trending topics — be they directly related to African-American culture…
Neutral vs. Regional Accents On-Air: How to Decide What Works Best for You
The issue of whether or not a neutral accent works best in Spanish-language media is an ongoing debate. Although brands usually opt for a neutral voice-over narration for campaigns in hopes of reaching a broader audience, Spanish-language TV and radio are much more strategic. While some journalists believe a neutral accent opens up more job…
