Social Media Tips

The Secret Sauce: Hearst Experts Share 9 Strategies for Social Media Success

It seems simple enough: Satisfying your core audience while continuing to offer trending and relevant content. A panel of social media experts with three Hearst titles — Esquire, Marie Claire, and Elle – recently tackled this subject, during a Social Media Week New York panel this month. The panel, “How Hearst’s Prestige Brands Are ‘Doing…

Open Access: The Case for Press Freedom

The President and Press Freedom: Making the Case for Open Access to Government Information

When it comes to covering government officials, there’s one person who holds the key to access: The communications officer. Press secretaries and communications officers are the gatekeepers to their principals. Sometimes, they monitor interviews; they also may select those who will be handed a story. Access control isn’t new, but the manner and tone in…