August’s Most-Read Press Releases
August’s top-performing releases succeeded by putting the reader first. Instead of simply announcing news, they quickly answered “Why does this matter to me?” in ways that made it easy for audiences to understand and engage with.
Here’s a closer look at the stories that generated the most clicks on prnewswire.com last month.
Lilly’s olomorasib receives U.S. FDA’s Breakthrough Therapy designation for the treatment of previously treated KRAS G12C-mutant advanced pancreatic cancer
Source: PRNewsfoto/Eli Lilly & Company
Breakthrough Therapy designation aims to expedite the development and review of drugs that are intended to treat a serious condition when preliminary clinical evidence indicate that the drug may demonstrate substantial improvement on a clinically significant endpoint(s) over already available therapies that have received full FDA approval.
“Pancreatic cancer has historically been one of the most difficult-to-treat cancers and people whose tumors harbor a KRAS G12C mutation face limited options once their disease progresses,” said Jacob Van Naarden, executive vice president, and president of Lilly Oncology. “This Breakthrough Therapy designation reflects the early potential we’re seeing with olomorasib in this setting and the critical need for new treatment options.”
Do you cover healthcare news? Catch up on all the latest FDA approval press releases.
Tim Hortons invites guests to celebrate Back to Hogwarts with Harry Potter™ inspired menu items, merch, limited-edition packaging and more – launching Aug. 12
Source: PRNewsfoto/Tim Hortons
“Harry Potter has been a beloved part of so many of our guests’ lives for decades and we couldn’t be more excited for guests to discover the wizarding world at Tim Hortons restaurants,” said Katerina Glyptis, President of Tim Hortons U.S.
“We’re bringing the magic of Harry Potter to life in true Tims fashion – from donuts inspired by each Hogwarts House, to a Golden Snitch Timbit and Timbit holder, spellbinding Patronus and Forbidden Forest inspired drinks, and limited-edition merch that guests will want to collect and share.”
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United Adds 10 International Cities for 2027; Largest Expansion in Airline’s History
Source: PRNewsfoto/United Airlines
The airline announced new nonstop flights to Okinawa, Japan; Toulouse, France; Luxembourg City, Luxembourg; Marseille, France; Ibiza, Spain; Valencia, Spain; Terceira, Portugal; Ljubljana, Slovenia; Olbia (Sardinia), Italy; and Catania (Sicily), Italy. It also debuted its newest international aircraft – the ‘Born to Explore’ A321XLR – which will fly to some of these new cities and features lie-flat seats in United Polaris and Economy Plus seats with extra elbow room across an open middle seat.
“We aim to have a destination on our route map for every traveler, at every stage of their lives. Whether it’s a business trip, a dream honeymoon, a bucket-list adventure, or a trip home to see family, we’re making the world feel smaller and connecting cultures at a scale no other airline in the world can match,” said Patrick Quayle, Senior Vice President of Global Network Planning and Alliances, United.
Jif® Unveils First Major Brand Refresh in More than 30 Years as Peanut Butter Moves Beyond the PB&J
Source: PRNewsfoto/The J.M. Smucker Co.
Thoughtfully modernized to stay true to what makes Jif iconic, the redesign revives the brand’s signature tri-color banner and removes the dated drop shadow from the letters for a cleaner, bolder look that stands out both on shelves and online. In addition, new imagery across packaging highlights more ways to enjoy the brand throughout the day, keeping snack inspiration front and center.
“We’re excited to introduce a refreshed look for Jif that better celebrates the role the brand plays in consumers’ everyday lives,” said Shelly Kowal, Marketing Director at The J.M. Smucker Co. “Jif has evolved from being one of the key ingredients in a PB&J to also serving as a delicious complement to so many snacking occasions, and this new branding celebrates that.”
U.S. News & World Report Announces 2026-2027 Best Hospitals, Introducing Regional Specialty Rankings to Help Patients Find Complex Care Close to Home
Source: PRNewsfoto/U.S. News & World Report, L.P.
Recognizing that most healthcare decisions are made locally, the 2026-2027 edition highlights 505 Best Regional Hospitals across 49 states and Washington, D.C., that have demonstrated superior patient outcomes for a variety of common procedures and conditions.
To simplify the search for complex treatments close to home, U.S. News is introducing regional specialty rankings in four key areas:
- Cancer
- Cardiology, Heart & Vascular Surgery
- Orthopedics
- Rehabilitation
These new regional evaluations allow patients to easily identify which nearby, accessible hospitals excel in the specific areas they need most, bridging the gap between national excellence and local accessibility.
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Sarah Roberts is Director of Customer Content Services. In a previous life, she was a newspaper reporter in the Midwest before permanently retiring her snow shovel and moving to the Land of Enchantment. In her spare time, she enjoys reading, exploring the craft beer scene and petting all the dogs.
