October Recap: 5 of the Most Popular Press Releases
October’s top releases spanned multiple industries but were connected by an audience-first focus that helped them stand out in a crowded news cycle.
Here’s a closer look at the stories that generated the most clicks on prnewswire.com last month.
1. SandboxAQ Expands Switch AI to Give Enterprises Greater Choice, Control, and Accountability Across Their Agentic AI Workforce
Source: PRNewsfoto/SandboxAQ
Building on its open-source Switch Rooms offering, which brings people and AI agents together with shared, company-controlled context, SandboxAQ is introducing Switch Trust and Switch ROI to help organizations evaluate agent risk, measure business value, and optimize performance across the agents, models, and providers they choose.
“We’re entering a world where companies will have hundreds, potentially thousands, of AI agents working alongside their employees. But you wouldn’t hire a thousand people without knowing their qualifications, what they’ll cost or whether they’re delivering results,” said Jack Hidary, CEO of SandboxAQ. “The same discipline needs to apply to AI agents.”
2. Lilly’s retatrutide delivered greater A1C reduction and more than double the weight loss of Ozempic’s highest approved dose in head-to-head trial
Source: PRNewsfoto/Eli Lilly and Company
Kenneth Custer, Ph.D., Executive Vice President and President of Lilly Cardiometabolic Health: “Head-to-head trials show patients and physicians how a potential new medicine compares with treatments that are available and reimbursed today. In TRANSCEND-T2D-2, the first Phase 3 trial comparing retatrutide with another incretin medicine, retatrutide delivered greater A1C reduction and more than double the weight loss of the highest approved dose of Ozempic for type 2 diabetes. Based on these results and those from across our Phase 3 program, we believe retatrutide, if approved, could shift the treatment paradigm for people living with type 2 diabetes, obesity and related cardiometabolic conditions.”
3. ICIMS Launches Hiring Agent, Bringing Agentic AI to Hiring Workflows in Microsoft Teams to Accelerate Decisions and Improve Hiring Outcomes
Source: PRNewsfoto/iCIMS, Inc.
The ICIMS Hiring Agent identifies what needs hiring teams’ attention, nudges the work forward and lets them review candidates, share feedback and approve hires all in the flow of work. The release also introduces additional capabilities across the ICIMS platform designed to help enterprise teams move faster, automate workflows, reduce risk and improve productivity across the hiring journey.
By helping hiring teams collaborate more effectively, automate manual work and keep candidates moving through the process, ICIMS helps organizations create a faster path to high-quality hires and the right person for the right role at the right time.
4. Cracker Barrel Celebrates the Holidays with New Cinnamon Swirl Pancakes, Country Fried Turkey Sandwich, Returning Favorites and Thanksgiving Feasts
Source: PRNewsfoto/Cracker Barrel Old Country Store, Inc.
As part of its “Get Your Season’s Worth” holiday campaign, Cracker Barrel is inviting guests to make more of all the moments that bring people together, not just the biggest days on the calendar. That could be a festive breakfast on an ordinary morning, a comforting family dinner on a busy weeknight or a Thanksgiving feast without all the cooking. All season long, Cracker Barrel is helping guests turn more everyday moments into holiday memories through craveable food and the country hospitality that makes gathering feel special.
For guests celebrating at home, Cracker Barrel’s Thanksgiving Heat & Serve meals make it easier to gather wherever the holiday takes them. Ready to heat and serve in two hours or less, the complete meals help families spend less time in the kitchen and more time enjoying the people around the table.
5. Pringles® Dares Die-Hard Fans to Prove Their Love for a Chance to Win a One-of-a-Kind Can-Shaped Urn and an “Afterlifetime” Supply of Pringles
Source: PRNewsfoto/Mars, Incorporated
Inspired by the real-life story of the legendary Pringles can inventor — whose ashes were buried in the iconic can in 2008 — the “Once You Drop” campaign invites fans to prove that their love for Pringles goes beyond this lifetime, letting fate decide if they are the ultimate Pringles devotee.
One lucky winner, notified around October 31, will receive a one-of-a-kind personally engraved precious-metal Pringles urn with a removable lid that mirrors the iconic Pringles can silhouette – the perfect vessel for one’s eternal slumber. The prize also includes an “afterlifetime” supply of Pringles (200 years’ worth!). That’s enough Pringles for life, and to be passed down to someone of their choosing after they kick the can.
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Sarah Roberts is Director of Customer Content Services. In a previous life, she was a newspaper reporter in the Midwest before permanently retiring her snow shovel and moving to the Land of Enchantment. In her spare time, she enjoys reading, exploring the craft beer scene and petting all the dogs.
