Catch Up on September’s Most Popular Press Releases

Most popular press releases, September 2026

September’s top releases weren’t just announcements. They gave readers something bigger: a story, a surprise, a nostalgia hit or a glimpse at what’s next. They made it easy to understand why the news mattered, which helped them resonate with multiple audiences and generate strong engagement. 

Here’s a closer look at the stories that generated the most clicks on prnewswire.com last month.

1. Toys”R”Us® Announces Major U.S. Expansion With 120 New Standalone Stores Opening This Holiday Season

Toys"R"Us store opening celebration

Source: PRNewsfoto/Toys”R”Us

The nationwide rollout marks a major milestone in the continued growth of Toys”R”Us in the United States, with 160 standalone stores set to be open across the country by the holiday season. The new stores expand the brand’s existing U.S. retail footprint, which includes 40 standalone stores and Toys”R”Us shops inside Macy’s stores nationwide, giving customers more ways and more places than ever to shop and experience Toys”R”Us.

The new standalone Toys”R”Us stores will feature a curated assortment of the season’s hottest toys, collectibles and must-have gifts from the world’s most popular toy brands and latest movies, including LEGO®, Barbie®, Hot Wheels®, Pokémon, KPop Demon Hunters, and more.

Read more: See which other companies are opening new locations in our corporate expansion newsfeed.

2. Beyoncé Marks Her Birthday with the Release of a Remastered Deluxe “B’DAY” Album Her Coming-of-Age Masterpiece is Amplified with Upgraded Visuals, Surprise New Tracks, and Spanish Language Songs, Including Collaborations with Maluma and the Late Selena

Beyonce B'DAY (20th Anniversary Edition)

Source: PRNewsfoto/Parkwood Entertainment

B’DAY was essentially her first visual album, with short films that explored the making of a relationship in full, through every turn. It was a conceptual project, urgent and captivating. Its themes of finding one’s confidence, liberation, audacity and compatibility are as relevant today as they were two decades ago.

And in preparing for this milestone release, Beyoncé once again went back to the boards and worked on remastering songs. The videos, originally captured on 35mm are now remastered and re-colored and finished in 4k, including “Déjà Vu,” featuring JAY-Z, and directed by Sophie Muller, also out today.

Read more: Catch up on all the latest music press releases sent via PR Newswire.

3. Dyson CameraJet: The first toothbrush with a camera and a jet, to target the gaps and remove plaque between your teeth

Dyson CameraJet™

Source: PRNewsfoto/Dyson

It is the result of six years of research, development, and engineering, challenging every aspect of conventional oral care. While others cannot find the gaps between teeth, CameraJet™ can. While conventional sonic toothbrush bristles can stall against the tooth surface, Dyson’s variable sonic oscillation is engineered to keep bristles moving during brushing. While traditional needle-type jets can puncture through plaque, Dyson’s conical jet is designed to remove more plaque while being gentler on gums and enamel.

“By combining a camera, machine learning, precision fluid dynamics, advanced brushing technologies, connectivity and WiFi, Dyson CameraJet™ introduces an entirely new way to keep your mouth healthy,” said James Dyson, Founder and Chief Engineer.

Read more: See what else in happening in the dentistry industry.

4. Sony Electronics and Hello Kitty Team Up for Limited-Edition Headphone Collection

Sony headphones with custom Hello Kitty accessories

Source: PRNewsfoto/Sony Electronics, Inc.

Available only through the Sony Store, the collection pairs select Sony headphones with exclusive Hello Kitty collaboration merchandise, bringing together Sony’s premium audio experience and Hello Kitty’s iconic charm. Pre-orders begin later this holiday season.

Available with select pink/sand pink and black colorways of the WH-1000XM6, WH-CH730N, and WH-CH530 headphones, each collaboration bundle includes a Sony Store exclusive Hello Kitty carrying case and tote bag.

Read more: Get inspiration for your next consumer electronics article by checking out the most recent news releases.

5. Six Flags Acquires Iconic ArieForce One, Bringing Fan-Favorite Roller Coaster Back to Life 

The celebrated steel roller coaster captured the imagination of thrill-seekers around the world and quickly earned recognition as one of the most acclaimed coaster experiences of the modern era. Six Flags will introduce the attraction at one of its parks during the 2028-2029 operating seasons.

“This is a ride that consistently generated excitement, acclaim and passionate fan support. We are thrilled to preserve its legacy, invest in its future and bring this extraordinary attraction to a new generation of guests,” said Mark Pauls, chief operating officer of Six Flags.

Read more: Do you cover amusement parks and travel news? We have a newsfeed for that.

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Sarah Roberts is Director of Customer Content Services. In a previous life, she was a newspaper reporter in the Midwest before permanently retiring her snow shovel and moving to the Land of Enchantment. In her spare time, she enjoys reading, exploring the craft beer scene and petting all the dogs.

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