How LittleThings Cracked the Facebook Code

Have You Cracked the Facebook Code? How One Site Conquered the World’s Biggest Social Network

All publishers dream of Facebook success. In a little more than two years, LittleThings has found what works. Launched in 2014 with one employee, LittleThings now is the leading lifestyle destination for inspiring, uplifting, and engaging content. The brand has 10 million social followers and garners more than 280 million video views per month. And…

Social Media Tips

The Secret Sauce: Hearst Experts Share 9 Strategies for Social Media Success

It seems simple enough: Satisfying your core audience while continuing to offer trending and relevant content. A panel of social media experts with three Hearst titles — Esquire, Marie Claire, and Elle – recently tackled this subject, during a Social Media Week New York panel this month. The panel, “How Hearst’s Prestige Brands Are ‘Doing…

ghostwriting

Ghostwriting: The Secrets to Breaking Into A Mysterious Writing Niche

Sometimes it pays to be a good writer. In recent years, ghostwriting especially has become a lucrative niche. We spoke with award-winning author Jenna Glatzer, who’s ghostwritten 27 books, including Celine Dion’s authorized biography (“Celine Dion: For Keeps”) and a Marilyn Monroe biography authorized by her estate (“The Marilyn Monroe Treasures”). If you’re looking to…