Social Media Tips

The Secret Sauce: Hearst Experts Share 9 Strategies for Social Media Success

It seems simple enough: Satisfying your core audience while continuing to offer trending and relevant content. A panel of social media experts with three Hearst titles — Esquire, Marie Claire, and Elle – recently tackled this subject, during a Social Media Week New York panel this month. The panel, “How Hearst’s Prestige Brands Are ‘Doing…

ghostwriting

Ghostwriting: The Secrets to Breaking Into A Mysterious Writing Niche

Sometimes it pays to be a good writer. In recent years, ghostwriting especially has become a lucrative niche. We spoke with award-winning author Jenna Glatzer, who’s ghostwritten 27 books, including Celine Dion’s authorized biography (“Celine Dion: For Keeps”) and a Marilyn Monroe biography authorized by her estate (“The Marilyn Monroe Treasures”). If you’re looking to…