All publishers dream of Facebook success. In a little more than two years, LittleThings has found what works. Launched in 2014 with one employee, LittleThings now is the leading lifestyle destination for inspiring, uplifting, and engaging content. The brand has 10 million social followers and garners more than 280 million video views per month. And…
You know the feeling: You see something on Facebook, Twitter, or Snapchat that you must share with friends. But what if you’re on the other side of the coin, figuring out how to create content that people will want to share? How do you make something readers will want to put on their timelines? Start…
It seems simple enough: Satisfying your core audience while continuing to offer trending and relevant content. A panel of social media experts with three Hearst titles — Esquire, Marie Claire, and Elle – recently tackled this subject, during a Social Media Week New York panel this month. The panel, “How Hearst’s Prestige Brands Are ‘Doing…
Sometimes it pays to be a good writer. In recent years, ghostwriting especially has become a lucrative niche. We spoke with award-winning author Jenna Glatzer, who’s ghostwritten 27 books, including Celine Dion’s authorized biography (“Celine Dion: For Keeps”) and a Marilyn Monroe biography authorized by her estate (“The Marilyn Monroe Treasures”). If you’re looking to…
“Risk” is a scary word for many. Stepping out of your comfort zone and taking a chance on something that might or might not work out can cause some to continue with the status quo. But taking a risk, as frightening as it might be, can open you up to new opportunities, better decisions and,…
Writing about your own life can be tricky. How much do you divulge? Do you tell the people you’re writing about that you’re writing about them? How do you find publications that take essays? Should you write a memoir? We asked Jen A. Miller, a prolific freelance writer and author of the new memoir “Running: A…
If sourcing a story is like casting a movie, experts are like celebrities. They can impart gravity and credibility and eloquence that the facts can’t on their own. They can boost ticket sales. But finding the right expert is easier said than done. Subject-matter experts, like celebrities, don’t pick up the phone for everyone. But…
