Joining Forces

Looking Ahead: Hispanic and African-American Media Join Forces to Engage Audience and Influence in 2016

What a difference a year makes. Last year, we talked about how media and marketing merged to develop a stronger voice. Brands implemented content marketing, while media outlets fully embraced social media to reach online and mobile audiences. This year, the trend we’re seeing is with Hispanic and African-American media uniting to engage a wider audience,…

Freelancer Podcasts

5 Noteworthy Podcasts for Freelancers & Writers

Though they’ve been around since practically the dawn of the internet, podcasts only recently garnered widespread attention from the general public. Like most modern radio shows, listeners can tune in to their favorite on-air personalities whenever and however they want, thanks to technology. The difference with the standalone podcast is that, as a listener, you can really tap into specific and actionable advice that is slimmed…

Top 3 Ways Journalists Use Social Media

Social media has revolutionized how people receive and share news and information. Because of this change with how people around the world consume news, journalists – and the media landscape – have had to quickly adapt. While these platforms are not replacing the industry, they are adding another layer of information and providing access to a wider…