snapchat beginners guide

Snapchat For Journalists: A Beginner’s Guide to Engaging New Audiences in Vertical Video

Snapchat isn’t for child’s play. It’s no longer just for selfies or only young millennials. And it’s not going away anytime soon, says Tim Cigelske, director of social media with Marquette University and associate editor at MediaShift.org. Snapchat recently introduced a slew of changes to become the next go-to messaging app – taking the Facebook platform head-on. It’s meant to be a largely ephemeral…

Joining Forces

Looking Ahead: Hispanic and African-American Media Join Forces to Engage Audience and Influence in 2016

What a difference a year makes. Last year, we talked about how media and marketing merged to develop a stronger voice. Brands implemented content marketing, while media outlets fully embraced social media to reach online and mobile audiences. This year, the trend we’re seeing is with Hispanic and African-American media uniting to engage a wider audience,…