SNAPCHAT THE NEWS

11 Ways to Captivate Your News Audience With Snapchat Stories

Snapchat is broadening its appeal beyond its original fanatical teen base. The Wall Street Journal reported last week 14 percent of U.S. smartphone users over age 35 now are on Snapchat. With critical mass achieved and a rapidly growing user base of older millennials and above, mainstream adoption now may be firmly cemented. Younger fans of the app likely are…