Facebook announced Thursday the launch of FB Newswire, a service intended for journalists but open to anyone.
Through a partnership with Storyful, “FB Newswire aggregates newsworthy content shared publicly on Facebook by individuals and organizations across the world for journalists to use in their reporting,” explains Andy Mitchell, Facebook’s director of news and global media partnerships.
This will include photos, videos, and status updates posted by Facebook users at the scene of major events or commenting on a newsworthy topic.
Mitchell goes on to explain in the announcement that FB Newswire will make “it even easier for journalists to use compelling social content from Facebook in their newsgathering and reporting.”
“Very little of the content will come from other news organizations,” reports Andrew Beaujon on Poynter. “Mostly it’s coming from newsmakers, witnesses to events or agencies involved in them.”
However, Storyful’s curation of the Facebook content better ensures its validity.
Currently, this content is available on the FB Newswire page and posted on Twitter via @FBNewswire with a link back to the Facebook post. It’s organized by hashtag and includes a source line to indicate the origination of the status update, photo, or video.
In the example below and on the right, Dancing with the Stars’ Carrie Ann Inaba shares a photo from Purina ONE’s temporary “cat café” that opened today in New York. You can read Purina ONE’s original press release announcing the café, as well as its multimedia news release with photos and videos of Inaba and the Cat Café on PR Newswire.
Journalists and bloggers who register with PR Newswire for Journalists can create a newsfeed to receive announcements like this as soon as they are issued. Newsfeeds can be customized by industry, subject, geography, keywords, and more, according to an individual journalist’s preference.
Every PR Newswire member sending press releases, and the content they want to distribute, undergoes a vetting process to ensure the source of the news.
Verifying the accuracy of social media content quickly is a difficult task for the media.
As we spotlighted in Beyond Bylines’ Faster Fact Checking series, Storyful is one of the tools that many journalists and newsrooms use in their newsgathering. This partnership with Facebook will be a helpful way for members of the media to find and surface more newsworthy Facebook content.
How does today’s announcement from Facebook affect PR professionals? Check out Sarah Skerik’s post on our sister blog Beyond PR.
If you’re not already a registered member of PR Newswire for Journalists, you can sign up at www.prnewswire.com/media.
Customize your profile to get the news releases you want before they make headlines. It’s free and takes only a few moments.
Amanda Hicken is a media relations manager at PR Newswire. Follow her at @ADHicken for tweets about the media, comic books, and her love of Cleveland.