On PR Newswire: New ‘Cecil the Lion’ Beanie Baby, The Ice Bucket Challenge Returns

With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire for Journalists. Here are some of this week’s most newsworthy releases you might have missed. Members of the media can register for PR Newswire for Journalists at prnmedia.prnewswire.com.  Customize your profile to get the news releases you want before they make headlines. It’s free and takes only a few moments to sign up.

Source: PRNewsFoto/Ty Warner

Source: PRNewsFoto/Ty Warner

Ty Warner Introduces Cecil the Lion Beanie Baby

Ty Warner, founder and chairman of Ty Inc., has created Cecil the Lion Beanie Baby in memory of the beloved lion tragically killed July 2. Ty has pledged 100% of profits from the original sale to WildCRU, the Wildlife Conservation Research Unit of University of Oxford in Oxford, England. “Hopefully, this special Beanie Baby will raise awareness for animal conservation and give comfort to all saddened by the loss of Cecil,” said Warner. See the full release to learn more.

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AT&T Introduces First-Ever Nationwide TV and Wireless Combined Offer

AT&T will deliver the first-ever nationwide package of TV and wireless services – all from a single provider on one bill, with special discounts – beginning Aug. 10. The offer includes HD and DVR service for up to four TV receivers, unlimited talk and text for four wireless lines, and 10GB of shareable wireless data – all for $200 per month, an annual savings of $600 or more in the first 12 months. AT&T is the only single provider that can deliver nationwide TV and wireless services with one point of contact for customer care on a single monthly bill. See the full release to learn more about the offer.

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Source: AP Photo/Chris Carlson

Source: AP Photo/Chris Carlson

California ‘Rain Debt’ Equal to Average Full Year of Precipitation

A new NASA study has concluded California accumulated a debt of about 20 inches of precipitation between 2012 and 2015 — the average amount expected to fall in the state in a single year. The deficit was driven primarily by a lack of air currents moving inland from the Pacific Ocean that are rich in water vapor. In an average year, 20% to 50% of California’s precipitation comes from relatively few, but extreme events called atmospheric rivers that move from over the Pacific Ocean to the California coast. See the full release to learn more about the drought.

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2015 Harris Poll EquiTrend: New Brand Equity Leaders Emerge with In-N-Out Burger, Krispy Kreme, Outback Steakhouse and Carrabba’s Italian Grill Earning First Time Brand of the Year Honors

Industries are transformed by the changing lifestyles of their consumers, and the restaurant industry is no exception. As busy American schedules tighten, consumers continue to look for away-from-home options that best fit their tastes, time and budgets. The 2015 Harris Poll EquiTrend study looks at 66 restaurant brands across a variety of formats, from quick serve to sit-down dining, gauging three key components of Brand Equity: Familiarity, Quality and Consideration. See the full release to learn more about the poll.

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Source: PRNewsFoto/The ALS Association

Source: PRNewsFoto/The ALS Association

The ALS Ice Bucket Challenge Is Back This August

Led by co-founders Pete Frates, Pat Quinn and Anthony Senerchia, and with the help of celebrities, the Boston Red Sox and Major League Baseball (MLB), the ALS Ice Bucket Challenge is making a splash again this August. ALS is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. Eventually, people with ALS lose the ability to initiate and control muscle movement, which often leads to total paralysis and death within two to five years of diagnosis. For unknown reasons, veterans are twice as likely to develop ALS as the general population. There is no cure, and only one drug approved by the U.S. Food and Drug Administration (FDA) modestly extends survival. See the full release to learn more about the challenge.

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Larry Grady is online content manager at PR Newswire for Journalists. He has worked in business media for nearly 30 years and enjoys reality TV and daydreaming about travel and wine.

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