With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire for Journalists. Here are some of this week’s most newsworthy releases you might have missed. Members of the media can register for PR Newswire for Journalists at prnmedia.prnewswire.com. Customize your profile to get the news releases you want before they make headlines. It’s free and takes only a few moments to sign up.
Do You Know When You Were Hooked? Netflix Does
On Wednesday, Netflix unveiled when fandom began for some of today’s most popular series. It may have taken Walter White nearly an entire season to become Heisenberg and Frank Underwood 13 episodes to become VP (spoiler alert!), but it turns out fans committed to these series long before those plot twists unfolded. Hint: it wasn’t in the pilot episode. Netflix analyzed its global streaming data across the inaugural seasons of some of today’s most popular shows — both Netflix original series and shows that premiered on other networks — looking for signals that pointed to when viewers became hooked. It turns out that when commercial breaks and appointment viewing are stripped away and consumers can watch an entire season as they choose, you can see fandom emerge. See the full release for more specifics on the data.
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Is LeBron James Americans’ Favorite or Least Favorite Sports Star? Yes!
The tallies are in, the votes cast, and for the second year in a row LeBron James sits atop the list of America’s favorite sports stars. This will hopefully provide some degree of comfort as, while he clearly has plenty of supporters, he also leads a less desirable category: When asked to name their least favorite sports star, James tops that list as well. He’s far from alone in having mixed response though – in fact, among the top ten sports stars chosen as Americans’ favorites, five also appear among the top ten least favorite sports stars. See the full release to find out the other sports stars topping the list.
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Honda Brings ‘The Power of Dreams’ to Life With Two-Minute Commercial Created by Stop-Motion Artist and Influencer PES
Capitalizing on Honda’s established, strong brand identity and its core belief in “The Power of Dreams,” the company launched a two-minute commercial, “Paper,” during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda’s history and range of mobility products. “The Power of Dreams” philosophy speaks to Honda’s belief that drives the company’s R&D and diverse array of advanced-technology products, and to the determination to bring them to market. See the full release to watch the commercial.
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Join The Fight To End Hunger With The Food Network & Cooking Channel New York City Wine & Food Festival Presented By Food & Wine
As Hunger Action Month comes to a close nationwide next week, the Food Network New York City Wine & Food Festival presented by FOOD & WINE (NYCWFF) extends the Hunger Action Month efforts of Food Bank For New York City and No Kid Hungry during the month of October by hosting more than 100 events throughout New York City Oct. 15-18, with 100 percent of its net proceeds benefiting both organizations. The festival has raised $8.5 million to date to help end hunger in New York City and across America. See the full release for more information on the event.
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Existing-Home Sales Stall in August, Prices Moderate
Following three straight months of gains, existing-home sales dipped in August despite slowing price growth and a positive turnaround in the share of sales to first-time buyers, according to the National Association of Realtors. None of the four major regions experienced sales increases in August. Total existing-homes sales, which are completed transactions that include single-family homes, townhomes, condominiums and co-ops, fell 4.8 percent to a seasonally adjusted annual rate of 5.31 million in August from a slight downward revision of 5.58 million in July. Despite last month’s decline, sales have risen year-over-year for 11 consecutive months and are 6.2 percent above a year ago (5.00 million). See the full release for more on the state of the market.
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Anna Jasinski is manager of audience relations at PR Newswire. Follow her on Twitter at @annamjasinski for expert tips on writing and social media. You can also catch her tweeting the latest news in journalism and blogging on @BeyondBylines.