Media Insider: The Sun Launches on Snapchat Discover, NYT to Cut Jobs, How to Use Pinterest to Connect With Local Audiences
Welcome to Media Insider, PR Newswire’s round up of journalism, blogging and freelancing stories from the week.
When Bloomberg leased a CBS-owned radio station in Washington and in Baltimore in December to bring Bloomberg Radio to the D.C.-area market, the initial programming mainly was sourced from the New York radio station and bolstered by Washington-based reporting, says FishbowlDC. Recently, the station aired its first original program to be based out of Washington; it’s called Politics, Policy and Power.
New York Times Plans to Cut Hundreds of Jobs Later This Year (New York Post)
The New York Times Co. is preparing to lay off a few hundred staffers in the second half of the year, New York Post reports. Internal talks include a possible deal to provide reduced severance to those affected, sources told The Post. The layoffs would likely occur between the Aug. 21 end of the summer Olympics in Brazil and Election Day on Nov. 8, sources said.
Digiday reports that the U.K.’s favorite tabloid is launching on Snapchat Discover as it adds another notch to its post-paywall platform strategy. Discover now has some 20 media partners, up from 11 at launch, including Vice, National Geographic, and Cosmopolitan, Digiday says.
News industry analyst Ken Doctor explores several questions, including how big Gannett would become as a result of this bid. Other questions Doctor covers: Does Gannett know what to do with metros and what is Gannett’s secret sauce?
How to Use Pinterest to Connect With a Local Audience (Social Media Examiner)
Do you want to strengthen ties with your local community? Social Media Examiner offers this piece on using Pinterest to connect with a local audience. Some tips: Add geographic information to your profile, repin and engage with local businesses, and create your own place board.