On PR Newswire: New Planets, Patriotic Beer, Tom Brady
With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire for Journalists. Here are some of this week’s most newsworthy releases you might have missed. Members of the media can register for PR Newswire for Journalists at prnmedia.prnewswire.com. Customize your profile to get the news releases you want before they make headlines. It’s free and takes only a few moments to sign up.
Budweiser Emblazons America on Cans and Bottles to Kick off its Most Patriotic Summer Ever
America’s No. 1 full-flavored lager is taking its longstanding tradition of patriotic packaging even further this summer by replacing “Budweiser” with “America” on the front of its 12-oz. cans and bottles. The brand is also modifying Budweiser’s iconic label to add copy that is central to American history, including phrases from the Pledge of Allegiance and lyrics from “The Star Spangled Banner” and “America the Beautiful.” On shelves nationwide from May 23 through the election in November, these cans and bottles aim to inspire drinkers to celebrate America and Budweiser’s shared values of freedom and authenticity. See the full release to see more about the cans.
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NASA’s Kepler Mission Announces Largest Collection of Planets Ever Discovered
NASA’s Kepler mission has verified 1,284 new planets – the single largest finding of planets to date. “This announcement more than doubles the number of confirmed planets from Kepler,” said Ellen Stofan, chief scientist at NASA Headquarters in Washington. “This gives us hope that somewhere out there, around a star much like ours, we can eventually discover another Earth.” Analysis was performed on the Kepler space telescope’s July 2015 planet candidate catalog, which identified 4,302 potential planets. For 1,284 of the candidates, the probability of being a planet is greater than 99% – the minimum required to earn the status of “planet.” An additional 1,327 candidates are more likely than not to be actual planets, but they do not meet the 99 percent threshold and will require additional study. The remaining 707 are more likely to be some other astrophysical phenomena. See the full release to learn about the discovery.
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Simmons Launches New Campaign and Partnership with Tom Brady
Simmons Bedding Co. LLC announced on May 9 an exclusive partnership of its luxury Beautyrest Black brand with championship-winning football star Tom Brady for the brand’s new Dream in Black campaign. The partnership will empower consumers to get deep, restorative sleep with the new line of Beautyrest Black mattresses. Simmons understands that sleep does not just play a vital role in good health and well-being – it’s a luxury that Americans deserve and crave. In fact, a recent survey revealed that nearly three in four working Americans (73%) would give up a portion of their salary to get a good night’s sleep, proving that sleep is the ultimate luxury that Americans want most. See the full release to see more about the campaign.
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Channing Tatum Brings Magic Mike to the Stage in Sin City
Actor and producer Channing Tatum has heard the call of women everywhere, clamoring for more Magic Mike. Next spring, their dreams will come true as Hard Rock Hotel & Casino in Las Vegas will become the permanent home of Mike Lane, America’s favorite handyman-turned-stripper, with MAGIC MIKE LIVE LAS VEGAS – a complete re-imagination of the male revue based on the hit movies Magic Mike and Magic Mike XXL. Currently anticipated to open for preview performances in March 2017, MAGIC MIKE LIVE LAS VEGAS will recreate the mythic Club Domina with a sizzling 360-degree dance and acrobatic strip tease spectacular, guaranteed to bring on the heat. See the full release to learn more about the show.
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Girl Scouts of the USA Announces Winners of 2016 National Girl Scout Cookie Recipe Contest, Sponsored by Taste of Home
On May 9, Girl Scouts of the USA announced Vermont resident Nancy Mock as the grand prize winner of the 2016 National Girl Scout Cookie Recipe Contest, sponsored by Taste of Home, the world’s leading food magazine. Nancy’s recipe for Toffee and Chocolate Bark with Toasted Almonds, using Shortbread/Trefoil Girl Scout Cookies as an ingredient not only took the candy category, but received the most consumer votes of all the 16 finalist recipes. See the full release to learn more about the cookies.
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PR Newswire to Sell Agility Business to Innodata
PR Newswire on May 12 announced that it has entered into an asset purchase agreement under which Innodata will acquire PR Newswire’s U.S. and U.K. Agility business. Pursuant to the asset purchase agreement, and subject to its terms and conditions, the transaction will include the assets and rights relating to the Agility business, including the Agility and Agility+ applications and platform, the global media database and customer contracts in the United States and United Kingdom. Financial terms of the transaction were not disclosed. See the full release to learn more about the transaction.
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Larry Grady is online content manager at PR Newswire for Journalists. He has worked in business media for nearly 30 years and enjoys reality TV and daydreaming about travel and wine.