Media Insider: Twitter and Bloomberg to Live-Stream, AP Extends Convention Coverage, HuffPo Takes Bold Step Toward VR Content
Welcome to Media Insider, PR Newswire’s round up of journalism, blogging and freelancing stories from the week.
Twitter, Bloomberg TV Ink Live-Streaming Pact (SocialTimes)
Twitter’s flurry of live-video-streaming deals continued, with Bloomberg TV the latest to climb aboard, SocialTimes reports. The social network and the business channel recently announced three Bloomberg TV shows will be live-streamed via Twitter, along with its markets coverage.
AP’s Extensive Conventions Coverage to Include Facebook Live and Shareable Content (AP Definitive Source)
AP added new features to its convention coverage. In addition to text, photos, video and interactives, AP is including Facebook Live video chats and a focus on shareable content, says the AP Definitive Source blog. At each convention, U.S. Political Editor David Scott will host a daily morning chat on Facebook Live, previewing the day ahead.
Engadget reports Huffington Post is launching players for 360-degree and virtual reality content on nearly every platform. You’ll logically see them in articles on the web (both desktop and mobile), but the outlet also promises immersive experiences in its Android and iOS apps, Engadget says.
It’s become part of the editorial mission of news agencies to anticipate their audience’s needs and desires. Former CJR Editor and Publisher Liz Spayd wrote for her first column as NY Times public editor that insight into readership is crucial, especially for the Times, which has “hitched its future to building a loyal audience that will come back repeatedly and pay for the privilege of doing so.”
In the early days of social platforms, attracting followers and engagement required much less effort than today. Because this technology was so new, traditional ad agencies kept social media strategists in silos where they were left to craft and execute their plans in a vacuum, away from the rest of the team, SocialTimes says.