Women’s news sites are blazing some pretty cool trails in the digital media world.
More traditional news sites are expanding their coverage for women, too.
If this is your target audience, you know it’s a group that’s huge, passionate, and hungry — and on topics that range far beyond any old-school definition of women’s interest.
With Women’s History Month just about to wrap, here are some of our favorite news sites that inform on women, and keep women informed.
1. For women’s news you thought would exist by now.
Broadly is Vice’s women’s-interest channel, featuring original reporting and documentary video on pretty much everything from a female perspective. Launched August 2015, the venture marked a serious effort to expand its audience — and at a time when hate for women on the internet boiled hot. If you’re looking to move the needle with real, provocative stories, Broadly is one to watch. It’s basically Vice, “but excluding anything of relevance that includes men,” says the site.
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2. For the top news of the day, every day.
theSkimm might be one of the best things a reader can do for their inbox. Its concept is super simple, and it works. In an easy-to-read, daily newsletter, theSkimm uses journalistic comprehensives (and jokes) to give its audience all the need-to-know news of the day. “Reading the news is time consuming; Wanting to read the news is a hobby; lastly, not everyone has the time or interest. theSkimm solves all that and makes it easier to be smarter,” the site says.
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3. For a provocative take on issues that matter.
The Cut, by New York magazine, was historically known for its coverage of fashion and street style. Now, a deep dive on range of topics can be found on its homepage. In the same visual space, readers quickly can migrate from celebrity lookbooks to learning about the latest in abortion legislation. According to the site, “it’s a dynamic, engaging resource that offers readers commentaries on the hottest trends, shrewd dissections of breaking national and local news, runway reviews of cutting-edge fashion, the scoop on what’s cooking with the latest top chefs, guides for New York shopping, dining, nightlife, and events, and more.”
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4. For razor-sharp coverage, with teens in mind.
Teen Vogue caught a lot of attention back in December after an op-ed by Lauren Duca titled “Donald Trump Is Gaslighting America” went viral. Many were caught off guard by the incisive coverage by the teen-oriented mag. But, with younger generations showing growing interest in politics, Teen Vogue’s recent shift toward social issues and activism shouldn’t be so baffling. It’s giving its audience exactly what it wants: well-rounded coverage that hits on the diverse interests of teens (from makeup to misogyny).
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5. For busy readers with insatiable news appetites.
Bustle launched summer 2013, with the goal of speaking to millennial women on everything they’re curious about — from fashion and celebrity culture to women’s reproductive rights and hard news. “We’ve really accomplished that mission,” Julie Alvin, executive editor of Bustle, told us recently. “We reach 50 million readers each month, more than any other independent women’s site on the planet.”
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6. For a healthy dose of TMI.
Lenny Letter is a newsletter aimed at young women, created by Girls creator Lena Dunham and her co-producer Jenni Konner. Their twice-weekly email is meaty and regularly tackles topics like politics, abortion, and race. They also like to feature lengthy interviews with change-making women, like California state senator Hannah-Beth Jackson, filmmaker Anna Biller, and planetary scientist Sara Seager. The site’s art is absolutely refreshing, too. No standard-issue stock photos here.
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7. For real talk on mommyhood.
Babble is a popular parenting website, owned by Disney. The site covers an array of topics, from no-holds-barred stories on pregnancy and life with babies and toddlers to lighter pieces on beauty, travel, and entertainment. From the site’s social pages, it’s clear it champions “real talk on parenting — the good, the bad, and the sticky.”
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8. For a more traditional take on issues affecting women and girls.
The New York Times doesn’t have a designated site for women, but it does house all of its “Women and Girls” content on one subject-focused page. Pulled from various sections of the site, the hard-hitting stories featured here tackle topics from across the world — from dating safely and women in sports to gender equality in politics and stopping child marriages.
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9. For unfiltered, uncensored news. Oh, and non-stop inspiration.
Refinery29 was launched in 2005 by four friends — they published one story a week out of 750-square-foot apartment. Now, they publish over 2,000 stories a month. We gather their office is a bit bigger now, too. Whether talking news, fashion, or entertainment, their unique voice doesn’t hold back. According to the site, it strives to be “the number-one destination for stylish, intelligent women who crave thought-provoking conversation around limitless ideas.”
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10. For intersectional content funded & run by women.
The Establishment is a multimedia site run and funded by women. It wants to turn the media landscape on its head. According to the site, it is “committed to bolstering diverse voices, surfacing the stories of those most often erased, and stemming the tides of virulent misinformation with thoughtful, substantive, fact-based media.” Clickbait and fluffy listicles are just not its thing. Here, readers can expect to get schooled on everything from land privitization to the dangers of romanticizing poverty.
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11. Because she knows best.
SheKnows is on the mission to inspire women. Their platform is forging a new kind of publishing model, where users, editors and content creators are integrated onto a single platform. The design aims to to empower all women to discover, share and create. “Whether it’s parenting or pop culture, fashion or food, DIY or decor, our award-winning editorial team, experts, bloggers and social media influencers produce authentic and on-trend content every day,” says the site.
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12. And, for those who want something new.
The Lily, an initiative coming soon from The Washington Post, is named after the first newspaper for and run by women which was established in 1849. The “experimental, visually driven product designed for millennial women that will boldly reimagine The Post’s award-winning journalism for distributed platforms,” says the Washington Post on its site. The Lily will examine issues ranging from economic policy to health to pivotal moments in culture, using unconventional voices and perspectives on social platforms. It’s findable now on Facebook, with other platforms coming soon.
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Anna Jasinski is manager of audience relations at PR Newswire and former magazine journalist. Follow her on Twitter at @annamjasinski. You can also catch her sharing the latest news in journalism and blogging on @BeyondBylines.