Media Insider: Student Journalists Get WHCD Invite, NPR Launches Hip-Hop Podcast, Fox News Braces For Primetime Without O’Reilly
Welcome to Media Insider, PR Newswire’s round-up of media stories from the week.
Hasan Minhaj, Senior Correspondent on The Daily Show, to headline the White House correspondents’ dinner. Photo by MPAC National used under CC BY-NC 2.0.
THE WASHINGTON POST | EMILY HEIL
Huffington Post Invited the Student Journos Who Busted Their Principal to the White House Correspondents’ Dinner
The Huffington Post invited students from Pittsburg High School in Kansas to attend the White House correspondents’ dinner — instead of celebrities, as it has done in the past. Editor in Chief Lydia Polgreen says she is personally inspired by the kids, whose investigative reporting about their principal’s credentials led to her resignation. According to WaPo, the kids are excited about the invite and are busy “buying dresses and planning hair appointments for the affair.”
Going to #nerdprom this year? This guide gives you the complete rundown of bigger WHCD events — including cancelations.
NIEMANLAB | LAURA HAZARD OWEN
NPR is Bringing Back ’90s Hip-Hop DJs Stretch and Bobbito
Back in the ’90s, DJs Stretch Armstrong and Bobbito Garcia introduced listeners to future stars like Notorious B.I.G. and Jay-Z on their show on Columbia University’s WKCR. Now, the duo is returning to the airwaves with an interview podcast on NPR. Slated to begin in July, the podcast will cover topics like music, politics, and sports. The podcast is part of NPR’s efforts to reach more diverse communities. NiemanLab reports that collaborations between NPR’s Alt.Latino and Code Switch are also expected.
A Kickstarter campaigned launched to fund a documentary about DJs Stretch and Bobbito. The documentary is now streamable on Netflix.
MEDIASHIFT | LONI BRYANTT
ASU Students Learn Social Media on the Job for the NCAA Final Four
When the NCAA asked students to assist in content curation for the Final Four’s social channels, Loni Bryantt took on the role of assistant publisher. She was among 25 students that were divided into teams to cover events and submit content back for review. The content pushed out to social accounts reached 9.4 million on Facebook and received 1.2 million video views. Takeways from the experience, according to Bryantt: it takes a large group to execute a social media strategy for such a large event; 360 video draws an audience; live videos require caution, but are analytics goldmines; and social media is a great tool for journalists to tell stories.
Related: The Art of Storytelling; A look at Slam Dunk coverage of March Madness, in 4 Stories.
ADWEEK | RICHARD HORGAN
Christian Teen Magazine Brio Relaunches With Duck Dynasty Granddaughter on the Cover
Christian magazine Brio is back on newsstands after eight years. The publication for teen girls is being backed by Focus on the Family publishers, and has already received coverage from other media outlets. According to AdWeek, NPR’s Morning Edition reported that Bob DeMoss, vice president of content development for Focus on the Family, says the magazine will “put forward what he describes as a ‘biblical’ worldview.”
Speaking of reaching younger audiences: Condé Nast Looks to Court Millennial Advertisers in ‘Next Gen’ Campaign
DEADLINE | NELLIE ANDREEVA
BET Networks & FX Networks Nab ‘Black-ish’ Off-Network Cable Rights
The popular ABC show, Black-ish will be shared by networks BET and FX in fall 2018. According to Deadline, BET is paying a license fee around $500,000 per episode and will play the comedy on two Viacom networks at the same time. FX will pay a license fee around $300,000 an episode, and will air the show on either FX or comedy-centric FXX.
Cable television received breaking news this week. You probably heard: After 2 Decades, Fox News Braces For Primetime Without Bill O’Reilly
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Tabresha B. Langham is a Customer Content Specialist with PR Newswire. She also is a social media junkie, foodie, music fiend and Auburn University Alumn (War Eagle!). Tune into her insights as a social curator at @PRNmedia, or follow @TabreshaL.
