On PR Newswire: Trump Speaks to The Economist, Twitter and NFL Partner for Live Programming, Crayola Reveals World’s Newest Shade of Blue
With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire for Journalists. Here are some of this week’s most newsworthy releases you might have missed.
US President Donald Trump, along with Steve Mnuchin, the treasury secretary and Gary Cohn, the director of the National Economic Council, sat down with editors from The Economist on May 4 to discuss the Trump administration’s economic policy. Trump says he is for fairer US trade deals, tax reform, a move to merit-based immigration and deregulation. At its core, Trump says of “Trumponomics”: “It really has to do with self-respect as a nation.” “Trumponomics: What it is and why it is dangerous” is the cover report of the May 13 edition of The Economist. The full transcript and related stories are available online. Click the link above for more.
Sinclair Broadcast Group Inc. and Tribune Media Co. announced on May 8 that they have entered a definitive agreement under which Sinclair will acquire 100% of the issued and outstanding shares of Tribune for $43.50 per share, for an aggregate purchase price of approximately $3.9 billion, plus the assumption of approximately $2.7 billion in net debt.
The National Football League and Twitter announced on May 11 a new multiyear deal to deliver uniquely packaged official NFL video and other types of content to fans around the world daily, year-round. The NFL and Twitter, who have collaborated since 2013 through the Amplify program, will offer brands the opportunity to advertise on official NFL content created specifically for the Twitter platform. The deal breaks new ground in creative live programming and video-on-demand content.
PepsiCo said on May 11 that PepsiCo Greater China Region (GCR) signed a strategic agreement with Alibaba Group, the world’s largest online and mobile commerce company. The collaboration enables PepsiCo to further enhance consumer experiences by leveraging Alibaba’s data to introduce innovative marketing initiatives, customized products and integrated omnichannel solutions. The agreement was signed at the PepsiCo Asia R&D Center in Shanghai, by Mike Spanos, PepsiCo GCR President & CEO, and Jet Jing, Vice President of Alibaba Group.
Land Cruiser, Toyota’s go-anywhere four-wheel-drive sport-utility vehicle, has earned myriad accolades and records over the 60-plus years it’s been in production. And now, among them: the title of “World’s Fastest SUV” thanks to a record speed of over 230 m.p.h., attained by the custom 2,000-horsepower Land Speed Cruiser. With former Toyota NASCAR driver Carl Edwards at the helm, the Land Speed Cruiser shattered the previous “World’s Fastest SUV” record by more than 19 mph, reaching a GPS-verified and video-documented 230.02 m.p.h. before running out of usable pavement. With enough track ahead, the Land Speed Cruiser could be expected to go even faster.
Crayola to Launch New Crayon Color Inspired by the Discovery of the YInMn Pigment, as the World’s Newest Shade of Blue
Crayola, the brand that inspires creativity through color, announced on May 5 that it is introducing a new blue crayon color inspired by the discovery of a “new to the world” blue pigment. YInMn Blue, the vibrant pigment discovered in 2009 by chemist Mas Subramanian and his team at Oregon State University, is the inspiration behind Crayola’s newest crayon color.
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Larry Grady is online content manager at PR Newswire for Journalists. He has worked in business media for nearly 30 years and enjoys reality TV and daydreaming about travel and wine.