Evergreen content is at your fingertips. Cure those holiday writing blues with these tools.
As you know, there’s no vacation until you’re finished with each holiday feature assigned to you.
Unfortunately, holiday deadlines don’t always lead to your most creative writing.
Keep these five things in mind, when readying your news site for the holidays.
News Releases Get Creative.
Thanks to the rise in content marketing, news releases have become great vehicles for storytelling. Marketers and publicists know you’re pressed for time and low on staff through the new year, so they’re making releases easier than ever to use.
In fact, we’ve noticed a boost in blog and lifestyle releases.
A quick search of recent releases uncovered these gems, which can be used as stand-alone holiday pieces:
- Santa’s Home Value Up 6.5 Percent Since Last Winter
- Fa La La La Blah: Survey Reveals Cities With Worst (And Best) Company Holiday Celebrations
- Be Aware of These 6 Holiday Ho Ho Hoaxes
- Vacation Trends by City: How US Workers Will Spend The Last Week of The Year
- Allstate: More Than One-Third of US Motorists Are “Stressed” About Winter Driving
Many releases come with art or graphics.
Stop searching for high-resolution images and/or videos – many of our releases come with multimedia elements, making them easy to upload.
Feel free to publish photos, logos and videos without worrying about copyright issues. Everything on our newswire is fair game for use.
Recently, we carried the release about the Most and Least Affordable Places to Travel This Holiday Season. The release featured a map by GOBankingRates.
Need more multimedia elements for your site? Many releases also cross the newswire as a complete press experience.
For example, are you thinking about attending the upcoming Consumer Electronics Show in Las Vegas?
We’ve got an entire portal dedicated to CES 2018.
Advance the story.
Lately, there’s been a lot of talk about President Donald Trump’s announcement to reduce the size of two national monuments in Utah.
Patagonia recently issued a release: Broad Coalition Sues to Stop Trump Administration’s Unlawful Dismemberment of the Bears Ears National Monument.
Follow our Policy & Government or Defense news to stay on top of breaking political and defense news.
Other recent headlines that crossed the Policy & Government newsfeed include:
- Largest Federal Union Calls on Congress and the Administration to Keep the Government Open
- The Kingdom of Saudi Arabia’s Royal Court Issues a Statement Following Jerusalem Announcement
- CAIR, Coalition of Muslim, Interfaith, Human Rights Groups to Hold News Conference Outside White House in Response to Trump’s Jerusalem Speech
Who doesn’t love that evergreen copy?
Say you’re a magazine and you’ve already closed your holiday gift-giving guide or round-ups months prior. You likely must continue updating your website.
So unless a major news event occurs, you’re probably still recycling the same ideas, tweaking them a bit, and adding a 2017 or 2018 label.
Need some evergreen ideas to start from? Try these:
- BabyCenter Reveals Top Baby Names of 2017
- The Diner Reviews Are in: OpenTable Reveals the 100 Best Restaurants in America
- Kimpton Hotels & Restaurants Publishes Fourth Annual Culinary & Cocktails Trend Forecast
- Toastmasters’ Tips for Surviving Awkward Holiday Party Talk
- Put Safety at the Top of Your List When Decorating This Holiday Season
Need to follow up? That’s easy.
OK, so the newsroom’s quiet and you have more than a minute to complete the task of updating the site. You decide to make a few calls to add to and/or change some of the site content.
Finding a source to interview isn’t hard.
Every release that crosses our newswire comes with a media contact at the bottom of the release. Email and phone numbers are standard, and these folks are ready for your questions.
Note: This post is an updated version of a post that originally appeared on Beyond Bylines in December 2016.