Over the years, Pinterest has proven itself to be more than just a virtual vision board.
Just last month, the social media site made headlines after announcing its decision to direct all vaccine and immunization searches on its site to reliable information from credible health organizations. So it’s clear that the site has evolved to make room for both information-gatherers and inspiration-seeking DIY-ers.
Even publications and news organizations use the site to keep their readers informed and to help inspire readership.
“[Pinterest is] not as ephemeral as something like Twitter,” said Liz Heron, a former social media director, in an interview with Poynter. “And it’s slightly different than other social networking sites because it’s not just about what you want to share and repin; it’s also about what you want to save.”
Take a look at our top five publications to check out on Pinterest:
Following The New York Times on Pinterest is sure to inspire no matter what you’re looking to find. It has 179 boards curated by Times editors that cover it all, from beauty and food to politics and book recommendations.
The WSJ Pinterest is home to 24 boards covering topics like arts, entertainment, fashion, and the economy. The publication even uses the platform to show how it engages with its readers. On “#morningWSJ,” you can find images submitted by WSJ readers after the publication asked them to send in photos from their morning routines.
As you can imagine, National Geographic’s Pinterest is full of breathtaking and vibrant photos. In addition to the outlet’s own photos and stories, there are plenty of boards dedicated to photos taken and submitted by readers.
TIME’s Pinterest page pops with color and life. The bio states simply that “TIME captures the events that shape our lives.” Within the 47 staff-curated boards, you can find stories on sleep, space, fitness, parenting — you name it.
The New Yorker’s Pinterest is both aesthetically pleasing and informative. Each image on its boards tells a story on its own, but they also link back to a story on The New Yorker’s website.
Publications using Pinterest have a unique opportunity to reach readers — and stay with them as readers pin their content.
Now tell us — what publications do you like to follow on Pinterest, and what stories are you “pinning for later”?
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Jennifer (Davids) Flynn is a customer content specialist at PR Newswire. By day, she reads releases and advises clients on content best practices. By night (and weekends) she spends most of her time reading fiction and hanging out with her puppy.