Petco Supports Veterans and Their Pets, New Investments for Rug and Beer Companies | This Week on PR Newswire

With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire for Journalists.  Here are some of this week’s most newsworthy:

Weekly Press Release Roundup: Photo of a veteran and a dog

Source: PRNewsfoto/Petco Love

To help journalists stay on top of the week’s most newsworthy and popular releases, here’s a recap of some major stories from the week that shouldn’t be missed.

The list below includes the headline (with a link to the full text) and an excerpt from each story. Click on the press release headlines to access accompanying multimedia assets that are available for download.

1. Petco Love Helps Heroes at Both Ends of the Leash this Veterans Day

Petco Helping Heroes program member with dog

Source: PRNewsfoto/Petco Love

National nonprofit Petco Love awards nearly $1 million to support “Helping Heroes” this Veterans Day. The Helping Heroes initiative focuses on organizations that take pets from shelters and transform them into heroes to assist people in need, primarily our nation’s veterans. Since 2009, Petco Love’s investment of more than $16 million bolsters efforts to train and support animals who dedicate their lives to saving and improving the lives of others.

2. Ernesta, a New Direct-to-Consumer Custom Rug Company, Raises $25 Million in a Series A Funding Round

Ernesta, launched by John Foley, Hisao Kushi and Yony Feng – three co-founders of Peloton – plans to expand the custom category of the multibillion-dollar domestic rug market by offering residential and commercial buyers the option to purchase from a thoughtfully curated selection of rugs cut to fit their exact space.

3. Keurig Dr Pepper Invests in Non-Alcoholic Beer Leader Athletic Brewing Company

The $50 million investment by KDP provides the Company with an equity stake in Athletic Brewing that is comparable to other lead investors, namely TRB Advisors and Alliance Consumer Growth. KDP will have a seat on the company’s Board of Directors.

4. Planet Fitness Collaborates with Amazon Halo to Provide People with the Tools and Resources to Start and Stick with Their Fitness Journeys

Planet Fitness Collab with Amazon Halo | several Halo fitness trackers

Source: PRNewsfoto/Planet Fitness, Inc.

Planet Fitness, one of the largest and fastest-growing franchisors and operators of fitness centers with more members than any other fitness brand, today announced a collaboration with Amazon Halo to provide more people with the tools and resources they need to achieve their fitness goals inside the gym and beyond. Now through November 15, new members who sign up* for the PF Black Card® at Planet Fitness will receive a complimentary Amazon Halo View wellness tracker, along with one year of full access to an Amazon Halo exclusive membership with features and content.

5. Major League Pickleball (MLP) and DUPR partner with Life Time in Strategic Alliance to Elevate Fastest-Growing Sport

Life Time will host multiple MLP tour events during the 2023 season and will adopt DUPR as the official rating system.

6. Ram Truck Brand and Chris Stapleton Celebrate Long-standing Partnership with One-Of-A-Kind Ram “Traveller” Truck

The Ram Truck brand and Chris Stapleton "Traveller" truck

Source: PRNewsfoto/Stellantis

The Ram Truck brand and Chris Stapleton have collaborated once again to create a one-of-a-kind Ram “Traveller” truck designed specifically by the eight-time Grammy-winning artist in collaboration with the Ram Truck design team. Working with the Ram Truck design team, the “Traveller” truck features custom exterior and interior design cues that nod to the vintage nature of Ram trucks from the late 1970s and 1980s combined with modern cues of today.

7. EA Licensed Esports Platform Realm Launches in Apex Legends

Realm empowers aspiring professional players to get discovered. Professional gamers are able to showcase their skills in hopes of getting signed to a professional esport team.

8. TAO Group Hospitality Announces Plans for the First Ever TAO Hotel

“A hotel was the natural evolution for us”, said Tao Group Hospitality Co-CEO Noah Tepperberg. “We’ve had the honor of working with some of the world’s top hotel developers, and we’re really excited to create a property that truly reflects the TAO lifestyle.”

9. United Brings Back Kids’ Meals Onboard

Child eating a kids' meal onboard a United flight

Source: PRNewsfoto/United Airlines

United Airlines today announced the return of kids’ meals onboard, just in time for holiday travel. From chicken tenders and grilled cheese to French toast and dessert, children can now enjoy both breakfast and lunch/dinner menus on select United flights where complimentary meals are served. To request a kids’ meal, customers can choose the “Children’s Special Meals” option when booking a ticket or add a request to an existing reservation using the United® mobile app.

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Rocky Parker is the Manager of Audience and Journalist Engagement at Cision PR Newswire. She's been with the company since 2010 and has worked with journalists and bloggers as well as PR and comms professionals. Outside of work, she can be found trying a new recipe, binging a new show, or cuddling with her pitbull, Hudson.

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