Consumer News Recap: Valentine’s Day, the Big Game, and Other Recent Trends

A look at consumer and retail news from PR Newswire in January & February that you might have missed.

Consumer News Trends - January-February 2023

(Note: This is an edited version of a blog post originally published on Read the original for more.)

2023 is in full swing and the Cision team is back with a play-by-play of emerging industry trends in the retail and consumer arena! Every month, we analyze thousands of wire releases and identify key topics that journalists should know about.

Throughout January and February, we noticed many releases geared toward how consumers enjoyed two big events — the Big Game and Valentine’s Day.

Additionally, we’re seeing a renewed focus on retail tech. How brands facilitate easier e-commerce transactions for their customers is a point of focus. Speaking of tech, we’ve also noticed an uptick in copy about smart homes and home improvement.

Let’s take a closer look at the noteworthy trends we’ve seen across the consumer wire in January and February.

Some of the Most Popular Consumer and Retail Releases:

Over the last two months, these consumer and retail releases stood out from the crowd regarding overall views, engagement, and uniqueness:

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Consumer and Retail News Trends

Throughout January and February, we distributed nearly 5,000 consumer and retail press releases, and we took notice of a couple popular topics and events:

Valentine’s Day

Cardi B and Offset share the love this Valentine’s Day with McDonald’s first-ever duo meal.

Source: PRNewsfoto/McDonald’s USA, LLC

The second Christmas is over, we all know what time it is. Take a trip around any brick-and-mortar shop decorated in pink hearts or peruse a retail website in the first week of January and you’ll certainly feel…something. Love? Perhaps!

The holiday is always a popular one for consumer brands, and we saw them show up in force on the wire.

Here are some examples from January and February:

The Big Game

PopCorners® first Super Bowl campaign reimagines “Breaking Bad” TV series to Break Into Something Good™ – the wholesome snacking business.

Source: PRNewsfoto/Frito-Lay North America

The Super Bowl is a lot of Americans’ favorite event of the year, with more than 110 million fans watching this year’s game. That’s the second-most-watched game EVER!

The Super Bowl is a time for friends, fans, and family to get together, cheer on their team, watch hilarious commercials, and eat delicious food. It’s also a big day for brands to get creative with their ads, targeting specific consumers.

Here are some examples from January and February:

Smart Homes and Home Improvement

LG Signature Kitchen Suite's first-of-its-kind 48-inch built-in French Door Refrigerator.

Source: PRNewsfoto/LG Electronics USA

Spring is just around the corner, and many consumers are literally “gearing up” for home improvement projects this time of year, with some looking to digitize their approach. From kitchen gadgets to bathtubs to HVAC and lighting, more consumers want to simplify their lives with technology while also beautifying their home environments.

And who can blame them? With the changing landscapes of work and home life after the pandemic, we spend more time at home than ever.

Over the last two months, we’ve seen plenty of copy offering new, creative, and high-tech solutions for the home of the 21st century:

Retail Tech

Chipotle bowl and smartphone with Chipotle Snapchat Lens

Source: PRNewsfoto/Chipotle Mexican Grill, Inc.

Retailers can benefit from higher sales by continuing to improve customer satisfaction and to get there, they follow the latest technology trends.

Retail tech also helps consumers shop more sustainably. As we move further into 2023, retailers are using different social media platforms for advertising and social selling, making their offerings more accessible and appealing to new generations of consumers.


New year, new slate! Consumers are looking forward to a clean start this year, centering on how they can save and better spend their money. Retailers and homeowners alike are working to stay on top of technology as new trends evolve and for the most effective brands, keeping up customer satisfaction is always key.

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Caitlyn Wojnarowski - Cision PR Newswire
Caitlyn Wojnarowski
Recent Posts

Caitlyn Wojnarowski is a Content Specialist at Cision PR Newswire and has a degree in Public Relations and Marketing from the University of Akron. Since working at Cision, she has joined the CLEmpower and Industry Ambassadors groups, as she enjoys being involved inside the workplace. Recently, she has taken on a new adventure and moved to Long Island, NY, with her boyfriend Jeff. Outside of work, Caitlyn can be found exploring the nearest hiking trail, trying her hand at new recipes in the kitchen, starting the day at the yoga studio, or listening to Crime Junkies podcasts.

Carli Claar - Cision PR Newswire
Carli Claar
Recent Posts

Carli is a Senior Content Specialist at Cision PR Newswire. Since 2015, she has worked with a wide array of PR, IR, and communications professionals, helping organizations and brands of all kinds deliver their messages more effectively. When she's off the clock, she can be found (or not found) hiking in the woods, singing and learning to play guitar, or listening to true crime and history podcasts on the couch with her partner Matt and their three fur babies, Troy, Marceline and Butters.

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