Readers’ Favorite Press Releases in July
A diverse set of releases attracted widespread attention on prnewswire.com last month. From news on student loans to general business updates and the latest in AI and cannabis, the top five press releases in July ran the gamut.
Here’s a deeper look at five stories that received the top clicks on our site in July.
1. MOHELA Sets Record for Processing Highest Amount of Student Loan Forgiveness in Public Service Loan Forgiveness (PSLF) Program History
Source: PRNewsfoto/MOHELA
As student loan forgiveness plans are batted back and forth, news from MOHELA, one of the Education Department’s contracted loan servicers, generated the most headline clicks in July.
What works: MOHELA works a full headline into the first 75 characters here, including the always-hot keyword phrase “Student Loan Forgiveness,” to help optimize its online discoverability. The subheadline follows with data presented in a numerical format for continued engagement. MOHELA wisely keeps the body of the release succinct, sprinkling in strategic bolding and closing with one strong call to action.
More for journalists: As back-to-school season heats up, we can help you stay caught up with all the latest education news from PR Newswire. Don’t have a custom PR Newswire for Journalists newsfeed yet? Here are the quick steps to get started.
2. Rodan + Fields Announces New Path to Growth
Following close behind is the news from Rodan + Fields, a popular dermatologist-backed skincare brand, that it is unveiling a new business model.
What works: The release quickly addresses the “so what” – a reconfiguration of its structure intended to maximize growth – in the first paragraph. The specifics of the business plan are then laid out in four easily digestible bullets. Rodan + Fields also adds a ready-made, instantly shareable social media post to round out its news package.
3. CHAI, Generative AI Startup in Palo Alto, Sees Strong Growth Through User Generated AI Content
AI news continues to generate strong reader interest, with thousands of readers clicking to learn more about startup CHAI.
What works: CHAI builds a strong headline that is fairly concise but most importantly incorporates the wildly popular key phrase “Generative AI” front and center. This is another example of using a subheadline strategically, weaving in data and additional keywords and phrases, to further lure readers into the content. CHAI also smartly shows restraint with hyperlinks by including just three distinct links in the body of the release to drive the desired reader behavior.
More for journalists: The media industry is by no means exempt from the explosion of AI. Learn how journalists are using AI and other takeaways from the latest Cision State of the Media Report.
4. Snoop Dogg and Death Row Records Cannabis Unveil Limited Edition 2Pac Collection
It could his association with the Summer Games, it could be Snoop’s enduring popularity, but whatever the reason, The Doggfather’s tribute to 2Pac was one of the most-viewed releases last month.
What works: The headline contains “Snoop Dogg,” “Cannabis” and “2Pac.” Oh yes, it’s also well within the recommended ~100-character length for optimal discoverability. The announcement highlights are nicely grouped into separate subheadlines: one for the specifics of the product launch and one for upcoming dates and opportunities for readers to get involved.
This is another release that is wisely succinct for easy readability, allowing for nice anecdotes that give the content humanity, and incorporating two clear links for interested readers to act.
5. Zeta Phi Beta Sorority Incorporated Announces Newest Class of Honorary Members
Source: PRNewsfoto/Zeta Phi Beta Sorority, Inc.
Rounding out our top five for July is a major announcement from a historic sorority.
What works: People clicking on this release instantly want to know who the new honorary inductees are, and Zeta Phi Beta obliges, utilizing the gallery template (one of a handful of complimentary, interchangeable displays on prnewswire.com) for the 15 portraits. The list of honorees is set off with strategic bolding, each woman featured in her own concise section, immediately followed by a can’t-miss call to action.
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Sarah Roberts is Director of Customer Content Services. In a previous life, she was a newspaper reporter in the Midwest before permanently retiring her snow shovel and moving to the Land of Enchantment. In her spare time, she enjoys reading, exploring the craft beer scene and petting all the dogs.
