Playback: The Top Big Game Press Releases from PR Newswire
Photo by Dhia Eddine on Pexels.
Even before the Big Game teams were set in the AFC and NFC championships on Jan. 26, companies were getting fans and journalists hyped with pregame press releases sent via PR Newswire.
We were distributing announcements tied to the NFL championship as far back as November and the wave of releases for Big Game commercials, snack ideas, related events and more just kept coming through gameday.
Now that we’ve recovered from one of the most dreaded Mondays of the year, we want to help you catch up. Here are some of the most popular, unique and newsworthy Big Game press release topics and headlines you might have missed.
The Ads
Last year’s game was the most-watched telecast in history, with 123.7 million viewers. Experts predicted that this year’s championship would break that record (final numbers are TBD at the time of writing) and with that many potential eyes on the screen, brands spent a pretty penny to get their products in front of fans. Some of this year’s ad spots went for as much as $8 million, a new record.
Source: PRNewsfoto/Bud Light
In terms of themes and brands participating, this year’s game featured more spots focused on health and body positivity, and less on politics, media, and gambling, per Axios.
Here are a few of our favorite teasers and press releases from this year:
- Coors Light Turns Case of the Mondays into New Limited-Time Packaging for the Big Game
- Coors Light maximized the visibility of its Case of the Mondays campaign by sending not one, but four releases over the last month.
- Angel Soft® Delivers a Perfectly Timed Bathroom Break in First-Ever Big Game Commercial Designed to be Missed
- WeatherTech’s Big Game Teaser Goes Wild
- Dove Returns to Football’s Biggest Night with New Ad Featuring Iconic “Born to Run” Track Reimagined by Grammy® Award-Winning Singer, H.E.R.
- Bud Light Takes Backyard Parties to the Next Level with New Super Bowl LIX Campaign Featuring Post Malone, Shane Gillis and Peyton Manning as the ‘Big Men on Cul-De-Sac’
- Hellmann’s Hits the Spot, Reuniting “When Harry Met Sally” Stars Meg Ryan and Billy Crystal in Iconic Katz’s Deli in Big Game Ad
- Goldilocks and the Three Trucks! Actor Glen Powell and Ram Brand Put New Spin on Classic Fairy Tale in Big Game Commercial
- A Tale As Old As Websites: Squarespace and Barry Keoghan Celebrate the Timeless Spirit of Entrepreneurship in 2025 Super Bowl Campaign
Which ad was your favorite? According to the 21st Kellogg School Super Bowl Advertising Review, Novartis’s ad for breast cancer awareness took the top spot. It marks the first time a pharmaceutical company has come in first in the two decades of the strategic advertising review.
The Food
Is it even the Big Game without the snacks? Despite high grocery costs, a recent survey found that half of fans (55%) would rather spend $350 on hosting a Big Game party than put that money toward paying off debt. So, apparently socializing and snacks are key to football’s biggest day.
Source: PRNewsfoto/7-Eleven, Inc.
Food and beverage companies sent their fair share of the gameday-related press releases that our team spotted. But they weren’t just limited to the snacks on Feb. 9. Some brands extended their deals and promos to the days and weeks surrounding the game.
Catch up with these reader favorites:
- 7-Eleven, Inc. Offers Free Pizza to Football Fans and Pizza Lovers for the Big Game
- Food Safety Tips for Game Day
- Philadelphia Locals Get Surprise Big Game Grocery Deliveries by Instacart (so did Kansas City locals!)
- Popeyes® and Tequila Don Julio Launch “The Championship Lineup” – A Limited Edition Menu for Football’s Big Game
- Chipotle Answers the Call from Football Fans and Introduces “Extra Sunday” on February 10, Featuring Free Guac and Queso Blanco for Chipotle Rewards Members
- Carl’s Jr. and Alix Earle are Helping Hangovers after the Big Game with a Free Carl’s Jr. Hangover Burger
The Events Surrounding the Game
While the game only took place over a few hours on Sunday, the preceding days were filled with related events to celebrate the NFL championship. New Orleans set the perfect spot for exciting activities.
Source: PRNewsfoto/He Gets Us Presents Jon Batiste’s Love Riot Festival
Here are a few of the event releases that we spotted:
- Announcing The Super Showdown 2025, THADDBOII’s Star-Studded Football Experience in New Orleans During Big Game Week!
- Captain Morgan & T-Pain Set Sail in the Big Easy for the Big Game, Transforming Bourbon Street into ‘Rum Street’ for Super Bowl LIX
- “Run Travis Run” Brings the Ultimate 5K Experience to New Orleans During Big Game Weekend
- NASA Invites Media to Pre-Super Bowl Tours at New Orleans Facility
- Athletes First and Revlon Collaborate to Bring Premier Beauty and Grooming Experiences to “The Block” in New Orleans
- Jon Batiste and He Gets Us Team Up To Reveal Big Game Weekend Plans
Giveaways and Sweepstakes
For those looking for even more entertainment during football’s biggest day, several brands announced competitions and giveaways to keep consumers engaged and give them even more incentive to tune in.
Source: PRNewsfoto/Marriott International, Inc.
They took their cue from last year’s ad from DoorDash, which was one of the year’s most popular Big Game releases:
- Fetch to Make Big Game Advertising Debut with “The Big Reward” Giving Away $1.2 Million to Fans Following Final Two-Minute Warning
- TWIX® is Giving Fans the Chance to Win Two Solid Gold Bars on Game Day
- Cirkul Delivers 100,000 Surprise Giveaways Amid Big Game Commercial Debut with Adam Devine
- Monkey Tilt and Complex Bring High-Stakes Excitement to New Orleans During the Big Game with a $1M Prize!
- Peyton Manning and Eli Manning Face Off Live at Super Bowl LIX in FanDuel’s “Kick of Destiny 3” Campaign
- Marriott Bonvoy & Courtyard by Marriott Blitz the French Quarter with Jason Kelce Lookalikes to Give Away Ultimate Football Prize
- Kia America Invites Football Fans to Nationwide Game-Within-A-Game Vehicle Sweepstakes
There were so many headlines tied to the game that it was impossible to fit them all into this post! Catch up on all the press releases related to the Big Game that were sent via PR Newswire in recent months.
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Rocky Parker is the Manager of Audience and Journalist Engagement at Cision PR Newswire. She's been with the company since 2010 and has worked with journalists and bloggers as well as PR and comms professionals. Outside of work, she can be found trying a new recipe, binging a new show, or cuddling with her pitbull, Hudson.
