Prepping Your Holiday Content? These Press Releases Can Help
Photo by JESHOOTS.COM on Unsplash
End of year deadlines might not always lead to your most creative writing—we all just want to enjoy some holiday downtime, right?
But if you do have more holiday feature writing to do, PR Newswire for Journalists is there to help journalists and bloggers fill those empty spaces on their websites with compelling holiday news content.
When prepping your site for the holidays, we’ve got you covered. Here are some popular holiday press releases from recent weeks to inspire some festive headlines of your own:
Surveys, Holiday Tips & More
Many brands take advantage of the holiday season to share the latest insights on topics such as holiday spending, food preferences, safety tips and more.
Source: PRNewsfoto/Consumer Technology Association
These releases can offer unique statistics and findings to provide context for a holiday story or can be used as is to help fill out your site for the season.
- Allstate issues new guidance to protect shoppers as identity scams surge ahead of the holidays
- Survey: Shoppers Choose Real Christmas Trees for the Scent, the Experience, and the Joy
- U.S. Consumers Spend More to Save More; Black Friday and Cyber Monday Sales Expected to Increase by $20 Billion
- Roots & Recipes: New Jennie-O Report Explores How Culture and Heritage Influence American Thanksgiving Celebrations
- Tech Remains a Top Holiday Gift Category as Shoppers Focus on High-Impact Purchases
- Black Friday Outlook: 79% of Consumers Plan to Shop as GenAI Usage Spikes
Shopping Guides and Black Friday Deals
Source: PRNewsfoto/Lowe’s Companies, Inc.
Black Friday deals now typically run for days or weeks leading up to the holiday. As consumers start shopping earlier and earlier to check items off their list, many brands are sharing news about their own deals and gift guides.
- Neiman Marcus Reveals the Highly Anticipated 2025 Fantasy Gifts
- Lowe’s Brings Joy to Holiday Shopping with Seasonal Deals, Access to Member Gifts and Standout Festive Products
- Norwegian Cruise Line® Announces Biggest Sale of the Year for Black Friday: 50% Off All Cruises Plus the Return of the Guest-Favorite Free at Sea™ Package
- Give without guessing: Celebrate the holidays with REI Co-op’s top gifts
- MyRegistry.com Launches a Game-Changing Gift Registry and Gift List App Just in Time for the Holiday Season
- Wrap It In Red: Ace Hardware Unveils Curated Gift Guides for the Holiday Season
- Willow Announces 2025 Black Friday & Cyber Monday Deals on Best-Selling Essentials for New Moms
Looking for more deals to share with readers? Catch up on all the Black Friday/Cyber Monday press releases.
Holiday Food
Gifts may be a big part of the holiday season, but the food really can’t be beat. From the turkey, stuffing, and potatoes to the seasonal coffees, cozy soups, and beyond, it’s not the holidays without the food.
Source: PRNewsfoto/Panera Bread
These brands shared updates around holiday menu additions, recipes and grocery deals to help every family have a festive meal.
- Hardee’s® Rings in the Holiday Season with the Return of Nostalgic Favorites and a Sip of Holiday Cheer
- Nestlé® Carnation® and Antoni Porowski Roll Out the Red Carpet with First-of-its-Kind Red Carpet Collection for Holiday Recipes
- Home for the Holidays: The Honey Baked Ham Company® Serves Up Ease, Flavor and Family Time This Holiday Season
- Target Announces Price Reductions on Food and Essentials and Nationwide Food Donation to Support Families this Holiday Season
- Little Debbie® Celebrates 40 Years of Holiday Cheer with the Iconic Christmas Tree Cake
- Panera Brings the Cozy This Holiday Season with New Sips, Sweet Treats and a $1 Soup Deal
- Peet’s Coffee Celebrates the Holidays with New Festive Menu and Its First-Ever Coffee Advent Calendar
Festive Multimedia
From colorful ornaments to mouth-watering recipes, festive gift wrapping and snow-covered landscapes, holiday-themed images can be a great way to grab a reader’s attention. Luckily, many brands sending press releases with holiday news include engaging and compelling images and videos with their content.
Photos provided by Bloomingdale’s, Newell Brands, Ferrara, Marriott International, Inc., The Honey Baked Ham Company, The Coffee Bean & Tea Leaf, The Michaels Companies, Inc., and Cinnabon.
When setting up a custom newsfeed with PR Newswire for Journalists, users can opt to only receive press releases that include some form of multimedia. That way, you’re never struggling to track down a visual asset for the story. Users can also navigate to the Multimedia Gallery to discover all the latest press releases that include an image, video or other form of multimedia.
Need to follow up? That’s easy.
If you decide to make a few calls to supplement the press release content, finding a source to interview isn’t impossible, even at this time of year.
Every release that crosses our newswire comes with a media contact in the release. Email and phone numbers are standard, and these folks are ready for your questions.
Finally, if you’ve not already tried our ProfNet service, give it a try. There are expert sources ready to talk for your next story.
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Rocky Parker is the Manager of Audience and Journalist Engagement at Cision PR Newswire. She's been with the company since 2010 and has worked with journalists and bloggers as well as PR and comms professionals. Outside of work, she can be found trying a new recipe, binging a new show, or cuddling with her pitbull, Hudson.
