The Art of ‘Casting’ a Story – For Journalists
If sourcing a story is like casting a movie, experts are like celebrities. They can impart gravity and credibility and eloquence that the facts can’t on their own. They can boost ticket sales. But...
If sourcing a story is like casting a movie, experts are like celebrities. They can impart gravity and credibility and eloquence that the facts can’t on their own. They can boost ticket sales. But...