Around the Wire: Twitter Tips for Journalists, Why College Media Matters and More Media News
Every Friday, join PR Newswire media relations manager Amanda Hicken as she rounds up five articles from the past week for journalists, bloggers, and other content creators.
Steve Buttry, a media educator and 40-year veteran of the news business, has been a longtime proponent of Twitter for journalists. When Digital First Media announced its closure of Thunderdome and the end of Buttry’s job, he yet again experienced Twitter’s benefits. He shares how it brought notes of encouragement and many job leads for him and his colleagues.
Speaking of Twitter, the site launched a profile redesign on Tuesday. Besides highlighting your best tweets and the ability to pin and filter tweets, the biggest change is the addition of a large profile image. This redesign is the perfect reminder to review your Twitter bio and refresh your profile. Poynter offers a spring-cleaning checklist.
The Washington Post recently announced it partnered with a handful of local papers to provide free digital access to their subscribers. While this move will help the Post develop a national audience, the Columbia Journalism Review reports that many local publishers also see the benefits for themselves, viewing it as a new way to bundle the news and retain subscribers.
4. We Need to Talk: 26 Awkward Questions to Ask News Organizations About the Move to Digital (Nieman Journalism Lab)
As more media outlets continue the print-to-digital transition, it’s important for journalists and editors to question their organization’s structure, revenue channels, and audience expectations. Raju Narisetti, News Corp.’s senior vice president of strategy, presents 26 questions to help focus on what matters.
5. 21 Reasons Why College Media Must be Part of Every Modern Campus (College Media Matters)
College Media Matter’s Dan Reimold compiles 21 tweets that explain “the power, influence, necessity and general awesometasticness of college media circa now.” Although some of the reasons are tongue-in-cheek, many – such as the watchdog factor and soups-to-nuts experience it gives students – are excellent reminders of why colleges and audiences should support student publications.
SURVEY: How do you use images and videos in your storytelling?
Please take five minutes to answer our brief Multimedia and the News survey and keep an eye on Beyond Bylines to see how other journalists and bloggers are using visuals to tell their stories.
As a media relations manager, Amanda Hicken helps journalists and bloggers customize their newsfeeds on PR Newswire for Journalists. Follow her at @ADHicken, where she tweets about the media, comic books, and her love of Cleveland.