Every Friday, join PR Newswire media relations manager Amanda Hicken as she rounds up five articles from the past week for journalists, bloggers, and other content creators.
1. The New York Times Releases Innovation Report (WAN-IFRA)
The New York Times released a report this past week that examined how it can improve its digital footprint. Recommendations included creating teams focused on audience development, analytics, and newsroom strategy, as well as fostering a stronger social media presence and engaging with readers directly through email and comments.
2. Tips For Making It As a Freelance Journalist (Journalism.co.uk)
Journalism.co.uk recaps its Q&A with freelance journalists Deborah Bonello, Marc Leverton, and John Thompson. The panelists cover how to get started, as well as tips for pitching, networking, online branding, and getting paid.
3. 5 Ways to Improve Social Sharing on Your Blog (Social Media Examiner)
From showcasing social sharing buttons to making it easy to pin and comment, Social Media Examiner looks at five things to do on your blog that will encourage readers to share your posts with their networks.
4. Why Newsrooms Don’t Embrace Digital Tools (Poynter)
The Duke Reporters’ Lab recently interviewed more than 20 editors, news directors, and digital editors at newspapers, TV, and radio stations and found that although some larger newsrooms have begun to incorporate data reporting and digital tools into their workflow, most have not. Even when digital tools are low-cost or free, the report showed editors and journalists are not using them due to infrastructure and culture issues.
Need help on writing must-click headlines? Ragan’s PR Daily digs into eight successful headline techniques and why they work. From asking questions to the “curiosity gap,” learn how to make them work for you.
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Amanda Hicken is a media relations manager with PR Newswire, where she works with journalists and bloggers to customize their PR Newswire for Journalists newsfeeds. Follow her at @ADHicken for tweets about the media, comic books, and her love of Cleveland.