Welcome to the latest installment of Around the Wire, PR Newswire’s round up of journalism, blogging, and freelancing stories from the past week.
As local TV stations look to improve online presence and add long-form articles to their sites, the skills and experience that newspaper reporters have are in demand. In recent years, stations have begun recruiting journalists from their regional dailies, hiring them not as on-screen talent, but as contributors for their websites. Poynter speaks with a few of these journalists about why they made the jump and what it’s like now to work in broadcast.
There’s more to hypnosis than being tricked into quacking like a duck in front of hundreds of people. Hypnosis happens all the time – when we’re driving, watching movies, and reading. There are words and techniques you can use in your blogging to stir strong emotions and induce a state of higher suggestibility. In this post on ProBlogger, Thai Nguyen outlines five strategies to mesmerize your readers.
3. 16 Reasons Why This Research Will Change How You Look at News Consumption (Online Journalism Blog)
Journalism professor and media expert Paul Bradshaw argues that surveys on media consumption are flawed. As with any survey, he writes, “the problem is people misremember, people forget, and people lie.” Instead, we should be “watching people and measuring what they actually do – not what they say they do.”
A recent paper has done this. After examining various observational and interview-based research from the last decade, two Dutch researchers have reported on how engaged people are with the news and the different behaviors — like watching vs. viewing — they are exhibiting.
Bradshaw summarizes these news consumption activities and their impact on how we publish news.
4. Wall Street Journal Turns Subscribers into Members with WSJ+ (Nieman Journalism Labs)
To drive subscriptions, the Wall Street Journal launched WSJ+ this week. The membership program is free for subscribers to the paper and brings with it a number of perks. Behind-the-scenes tours, panels with Journal editors, film screenings, and access to discounts and giveaways are just a few of the benefits Wall Street Journal subscribers will now get.
This is the latest move in a growing trend of media companies using the membership/club model to keep current subscribers happy, attract new ones, and build revenue.
5. Building Your Personal Brand Through Books (ProfNet Connect)
Last week, we were joined by Greenleaf Book Group’s Ashley Jones for ProfNet’s latest #ConnectChat, “Building Your Expert Brand Through Books.” Jones offered excellent tips for bloggers, journalists, and other experts about the biggest mistakes beginner authors make, whether you need a lot of money to promote your book, and much more.
If you missed the Twitter chat, a transcript is available on ProfNet Connect. You also can find more tips for book promotion in our recent Beyond Bylines post 6 Ways to Promote Your Book Beyond the Traditional Media Pitch.
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