Around the Wire: NYT’s Digital Evolution, SXSW For Journalists, and This Week’s Media Moves

Welcome to Around the Wire, PR Newswire’s round up of journalism, blogging and freelancing stories from the week.

Photo by samchills; used under CC BY 2.0

Photo by samchills; used under CC BY 2.0

1. The New York Times Has Instagram, But It’s Biggest Digital Efforts May be Under The Hood (Mashable)

The digital evolution taking place at the Times has led to one of the more difficult periods in the paper’s storied history. Layoffs, abrupt firings and internal leaks have marred the past few months. But just as things were beginning to settle down, the newly situated growth and engagement team is beginning to ramp it up again.

2. From Dan Rather to Vice, Here’s a Look at What SXSW Interactive Has For Journalists (Poynter)

Keeping with the digital theme, South by Southwest Interactive kicks off this week in Austin, Texas. This year’s schedule has a lot to offer journalists. Though the theme may be hidden in buzzwords like “content and distribution,” make no doubt about it, writers will benefit.

Presenters run the gamut from BuzzFeed’s top brass to Dan Rather; the event will cover everything from storytelling to new metrics. For those unable to attend, you can follow along via social @sxsw.

3. Take Two Steps Back From Journalism: What Are the Editorial Products We’re Not Building? (NiemanLab)

Staying ahead of the curve is something we all strive for. Everyone is looking for an edge, to be an innovator. These days, journalists tend to embody this mindset more than most as the digital age has completely reshuffled a landscape that once was stable and green with opportunity.

Now, media outlets are constantly trying to get ahead of the game. Sometimes, stepping back and taking a look at the bigger picture to see where you fit in is the best thing to do. It also can be the most difficult.

4. Can Tony Haile Save Journalism by Changing the Metric? (Columbia Journalism Review)

No matter what your view on the current state of journalism may be, I think we all agree we are in a climate of change, something that seems to be this week’s recurring theme. Chartbeat, a web analytics company at its core, is striving to save journalism by differentiating between clickbait and the stories that online readers truly are paying attention to.

5. Media News and Move for the Week of March 9 (PR Newswire’s Media Moves)

Media Moves keeps you up to date with who went where in the world of media. This week’s edition includes changes at both ABC News and ABC World News, departures at the Chicago Sun-Times, and a new politics editor at Business Insider.

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Ryan Hansen is an audience researcher with PR Newswire keeping track of the latest New York media moves. Follow him @RPH2004 for tweets about media, food, and his general take on something that may be irrelevant.

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