Media Insider: A Plan for Protecting Journalism Sources, Using Social Media for Coverage and the Latest Media Moves

Welcome to Media Insider, PR Newswire’s round up of journalism, blogging and freelancing stories from the week.

Photo by GotCredit used under CC BY 20.

Photo by GotCredit used under CC BY 2.0

New Research: 11-Point Plan for Protecting Journalism Sources in the Digital Age (World Editors Forum Blog) The World Editors Forum through the United Nations Educational Scientific and Cultural Organization (UNESCO) on Wednesday released their preliminary findings from research regarding “legal frameworks” for protecting journalism sources. What they discovered was that throughout the 121 countries under investigation, many of these protections were eroded by security, undercut by mass and targeted surveillance, jeopardized, outdated or challenged. This piece presents “conditions for source protection” and details the 11-point framework put forth by researchers and the UN.

How to Use Private Twitter Lists to Deepen Coverage of Companies (PBS MediaShift) Dutch media consultant Henk van Ess advises on how to use Twitter to find news worthy stories, especially when covering companies and private organizations. He uses an example of how he broke a story concerning layoffs of Dutch bankers using nothing but tweets from individual employees and subtly connecting the dots. Some great advice here on how to discover a clear narrative through twitter lists and how to find the right people to target.

Gawker Media Votes to Unionize (Gawker) The big story this week is how Gawker Media has become the first digital media company to unionize with a vote of 80 yays to 27 nays. The company has been very open about their ensuing plans to unionize and even posted a public forum where employees could share their thoughts on the matter before the vote. Last month senior writer Hamilton Nolan transcribed why a majority eventually voted to unionize and shares his views on the motivations behind it.

How NYT Is Using Reddit to Gain Insights into its Audience ( As a speaker at the World News Media Congress in Washington DC, director of analytics innovation for the New York Times James G. Robinson relates how the Times not only measures engagement but also tracks motivations to “interact with stories” through understanding and listening to their audience. Robinson explains how editors and writers at the publication monitor conversations about New York Time’s articles on Reddit, allowing them to not only listen to their audience but also participate in discussion and even find sources.

Media News and Moves for the Week of June 1 (PR Newswire’s Media Moves) Media Moves keeps you up to date with who went where in the world of media. This week, The Washington Post adds several writers, TechCrunch loses an editor and The Huffington Post gains a sports reporter.

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Stephanie de Ruiter is an audience researcher with PR Newswire keeping up with media moves throughout the nation with a focus on blogs and online publications.

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