Media Insider: Time Launches Site for Young Women, NYT Slack Election Bot Sends Questions to Newsroom
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Time Launches New Site Called ‘Motto’ for Young Women (The Wall Street Journal)
The Wall Street Journal reports ‘Motto’ is aimed at younger women, looking for advice about life, work and play. The site is overseen by the editors who produce Time magazine and Time.com. Motto will include contributions by celebrities and politicians, plus original reporting from Time magazine staffers, The Journal reports. The site debut is Time’s “latest stab at ramping up its digital advertising reach at a time when print ad revenue is declining,” the Journal reports.
The New York Times recently rolled out NYT Election Bot, which anyone can add to their Slack channel to receive “live results and updates on the 2016 elections from The New York Times. You can also submit questions to the newsroom by using the command /asknytelection,” Nieman Lab reports. NYT has used Slack internally in a number of ways: For a Republican debate over the summer, the Times built a Chrome plugin that allowed reporters to write liveblog updates directly in an internal Slack channel. The posts were quickly edited, then published straight to the liveblog on the Times’ site, Nieman Lab says.
Last year, LinkedIn let advertisers use its data to target ads to people outside of LinkedIn. Twelve months later, the social network is shutting down that part of its ad business, Ad Age reports. LinkedIn recently announced it will stop selling ads that appear outside of its walled garden. The company estimated it will miss out on $50 million in revenue, but it appears the costs of growing and operating that business offset any profitable upside, Ad Age reports.
For business publishers, LinkedIn has been something of a frenemy, says Digiday. But now, The Wall Street Journal has gone full-on hostile by dropping its LinkedIn sharing button from its article pages, Digiday reports. A Journal spokesperson didn’t offer much in the way of explanation other than to say the share buttons were removed as part of a larger article redesign that involved reevaluating share functions.
Newsweek is Dropping its Paywall (Ad Age)
For some publishers, metered paywalls have provided much-needed revenue. But Newsweek is going in the other direction, opting to drop its paywall. IBT Media Chief Marketing Officer Mitchell Caplan told Ad Age that the strategy is to “open up and allow folks the ability to experience and really enjoy the journalism that’s happening on Newsweek.” But the company isn’t doing away with digital subscriptions. Some content still will be subscriber-only.