Media Insider: Vice Media Launches TV Channel, Tips for Establishing Your Brand on Periscope, and Chicago Tribune Goes to Metered Paywall
Welcome to Media Insider, PR Newswire’s round up of journalism, blogging and freelancing stories from the week.
Vice Media Launches Its Own Cable-TV Channel (The Wall Street Journal)
Vice Media is set to become the first digital-media company to launch its own cable-TV channel, a joint venture with A+E Networks. The network, Viceland, has drawn a roster of major advertisers with its promise of a young audience and of reinventing a traditional TV-ad model that’s increasingly out of fashion. Within a year, Viceland is aiming for roughly half its advertising inventory to be made up of native ads, The Wall Street Journal reports.
In an effort to increase digital subscriptions, Chicago Tribune recently moved from a premium content strategy to a metered paywall. The paywall gives non-subscribers access to up to 10 articles per month on chicagotribune.com before being asked to subscribe, MediaPost reports. Subscribers will continue to have full access to the Tribune’s stories, photos, graphics and videos, as well as access to the news app and daily access to the digital edition, a digital replica of the printed paper, says MediaPost.
8 Tips for Establishing Your Brand of Journalism on Periscope (GateHouse Newsroom)
Building a loyal audience is dependent on branding your news outlet (and now, yourself) as a supplier of news or entertainment that cannot be found elsewhere with the same degree of uniqueness, accuracy or quality, reports GateHouse Newsroom. And broadcasting no longer is the sole domain of journalists. To establish a brand on Periscope, there are certain steps you can take. Among them: Start in your comfort zone, when news breaks break out your smartphone, and get creative and plan ahead.
The Anatomy of a Successful Freelancer (MakeUseOf)
I’d like to file this infographic under the category of Ooooh. MakeUseOf published this graphic to illustrate exactly who freelances, the skills that are in demand, brand building, and finding work. While being a freelancer is a difficult way of life, MakeUseOf says, the life of a freelancer can be quite rewarding.
The Oscars just happened. So did LinkedIn’s first-ever TV commercial, which was launched during the Oscars ceremony. LinkedIn, like all technology-based companies, is having a tough year, Mashable reports. Still, the tech company boldly is moving forward with ambitious advertising plans. The 30-second commercial will kick off a larger campaign that will encompass print, digital and social. It features a message rooted in data that three million of LinkedIn’s users are qualified for NASA’s latest astronaut job posting.