Media Insider: Snapchat Develops Algorithm, Tampa Tribune Meets Abrupt End, How to Measure Your LinkedIn Activities
Welcome to Media Insider, PR Newswire’s round up of journalism, blogging and freelancing stories from the week.
A site redesign is a big deal for a news organization. Most publishers do this in secret, then pull back the curtain for the big reveal, says Digiday. But the Financial Times is handling things a little differently. It’s likely tied to the FT’s subscription revenue business model. Digiday reports paid-for content accounts for more than half of the revenue, and FT has been pushing time-based ads where advertisers are charged based on how long an ad is in view rather than how many people saw it.
How to Measure Your LinkedIn Activities (Social Media Examiner)
LinkedIn gives businesses a number of metrics for tracking the effectiveness of their marketing throughout the selling process, Social Media Examiner says. In this post, SME spells out how to measure and track the effectiveness of social selling on LinkedIn.
Snapchat is developing an algorithm that will act as a gatekeeper between publishers and brands and their audiences, Digiday says. Currently, Snapchat users see all the messages from accounts they follow in chronological order, but with an algorithm, Snapchat would act as curator of content from publishers and brands, Digiday reports.
A recent memo from New York Times Executive Editor Dean Baquet outlined steps in a bid for “journalistic dominance.” Specifically, some steps included a shift away from commodity coverage, a reimagined plan for covering New York City, and more visual stories, Poynter says.
An Abrupt End to The Tampa Tribune After a Blow Delivered by its Rival (The New York Times)
The Tampa Tribune abruptly was shut down May 3. It covered the region for 123 years. The New York Times reports that the reasons for its demise were familiar: “precipitous drops in advertising, the rush of readers to the web, the fallout of the economic recession.” The Tribune was bought by The Tampa Bay Times, which immediately shut things down.