Media Insider: Snapchat’s Staying Power, Old Media Reigns Supreme, and Twitter Growth Forecast Slides
Welcome to Media Insider, PR Newswire’s round up of journalism, blogging and freelancing stories from the week.
Why Snapchat is Here to Stay (SocialTimes)
Snapchat has come a long way since its initial release as a platform for pictures to expire within seconds. Five years on, with 150 million daily active users sending Snaps and content available for up to 24 hours, Snapchat’s potential for brand owners is significant, SocialTimes says.
Digital media typically garners quite a bit of attention. This makes it easy to forget that spending decades deeply entrenched in the TV business can teach you a thing or two about resilience, Digiday says. Recently, female-focused publisher Refinery29 announced it raised $45 million in a funding round led by Turner. This is just the latest in a long series of equity investments made by traditional media giants in fast-rising digital media startups, Digiday reports.
Twitter Growth Forecast Slides (The Social Graf)
The bad news for Twitter keeps on coming, says The Social Graf. Media researcher eMarketer is downgrading its growth forecast for U.S. Twitter users significantly, reflecting the company’s difficulties both in attracting new members and keeping existing members engaged, The Social Graf reports. eMarketer puts Twitter’s active U.S. user base at growing just 2 percent to 52.2 million in 2016, which is down from a previous forecast, predicting 8 percent growth to 55 million users by year-end.
Social Media Underperforms at Rio Olympics (MediaPost)
Despite a major shift to live-streaming, Facebook and its social media rivals appear to be underperforming at the Rio Olympics, MediaPost reports. New findings from Fluent found only 33 percent of viewers are following the games on social media, compared with 46 percent who said they planned to follow along on Facebook and other platforms. Fluent surveyed 2,970 U.S. adults at the end of July, and 3,081 a week into August.
Pay-per-article journalism startup Blendle, which aggregates the written work of different publishers onto a single, ad-free platform where readers can pick and choose which stories to consume, paying a few cents per article, is touting passing one million registered users, according to TechCrunch. It’s taken a couple of years for Blendle to reach this figure.