Welcome to Media Insider, PR Newswire’s round up of journalism, blogging and freelancing stories from the week.
ABC News Teams Up with Facebook to Live Stream the 2016 General Election Debates (TechCrunch)
The ABC News and Facebook partnership worked well for live coverage of the major party conventions in July. According to reports, they saw more than 28 million video views because of their streams. So, it’s no surprise the same tactic will be used to increase viewership and engagement for the general election debates. “The move comes at a time when an increasing number of viewers are cutting the cord with pay TV services in favor of online streaming,” reports TechCrunch. The partnership seemingly is the perfect way for both old and new media to maintain relevancy in this growing digital world.
ESPN Targets Latino Viewers with a New Bilingual Sports Show (LA Times)
ESPN will target sports lovers in the Latino community with a show that will give guests and their bilingual hosts the choice of speaking in English or Spanish, reports the LA Times. Additionally, advertisers will be able to choose to run commercials in either English or Spanish. The move seeks to garner the attention of U.S.-born Latinos, between the ages of 18 to 35 who routinely pick and choose between Spanish and English-language programming. The show will air mostly soccer and NFL matches — popular sports among Latino viewers — and hopes to bridge the viewing gap between ESPN Desportes and other ESPN sports channels.
Was the Terror Coverage More Explosive Than the Bombs? (Politico)
The two bombings last weekend, though small in scale, appeared to be the next big thing since 9/11, based on cable news coverage, says Jack Shafer of Politico. He goes on to say that despite the fact these incidents were big stories, media should caution against outsized attention that fuels paranoia. It’s important to report the information, Shafer says, but adds that “round-the-clock coverage” of lower-risk events can make viewers believe they’re in more danger than they really are.
Google and P&G in Coalition to Police Ad Standards Across the Web (Ad Age)
In a broad attempt to fix online advertising so consumers don’t become obsessed with blocking it, Google has developed a coalition to fight against bad ads, reports Ad Age. Google and coalition partners will set criteria for ads to be screened and scored on — based on quality, load time, and even creative execution. It’s a pretty simple strategy: Promote ads that deliver on customer needs, while preventing blocked revenue.
5 Good Things and 5 Bad Things About Twitter’s First NFL Live Stream (Fortune)
Twitter has been experimenting with live video for some time. But the biggest deal by far was last Thursday’s stream of an NFL game between the Buffalo Bills and New York Jets, reports Fortune — the result of a $10 million agreement between Twitter and NFL. Fortune shared five good things and five bad things about the stream. The notable takeaways: People liked it and the stream was free and easy to access. But, viewers couldn’t opt out of viewing tweets, and the view wasn’t different from what was available on TV.
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Tabresha B. Langham is a Customer Content Specialist with PR Newswire. She also is a social media enthusiast, foodie, and lover of SEC Football (War Eagle!). Tune into her insights as a social curator at @PRNmedia, or follow @TabreshaL.