Media Insider: Wired Issue Guest-Edited by Obama is Here, Insider Bets on Instagram Stories, and Is Augmented Reality the Future of Media?
Welcome to Media Insider, PR Newswire’s round up of journalism, blogging and freelancing stories from the week.
Wired Issue Guest-Edited by President Obama Is Here (FishbowlNY)
Wired’s long-awaited November issue, which we knew would be guest-edited by President Obama, is finally here. In the issue, which hits newsstands on Oct. 25, Obama reveals how he came to be the first sitting U.S. president to guest-edit a major magazine, according to FishbowlNY. Obama said he could never pass up on a chance to guest-edit, despite him having a day job that “keeps him pretty busy.”
Business Insider prefers Instagram Stories over Snapchat, reports Sahil Patel of Digiday. Instagram Stories are a major focus for Insider. The brand garnered 5.2 million views just in September for the content it produced for the “Snapchat clone.” Insider’s embrace of Instagram over Snapchat is largely due to Instagram’s decision to allow longer video, according to Digiday. Insider will continue to produce content for both platforms, but will focus on Instagram Stories for repackaging listicles from its website and for live coverage of events.
Can augmented reality work for print? That’s the question that Elle magazine is hoping to answer through a new experiment, reports WWD. The magazine linked up with augmented reality firm HuffPost RYOT to create an augmented reality experience for its November “Women in Hollywood” issue. Elle’s EIC Robbie Myers told WWD that she hopes to bring the entire glossy to life through the project. Hearst, publisher of the magazine, said Elle is the first of its brands to partner with RYOT, but that more deals are expected next year.
BuzzFeed is tapping into the e-commerce industry with Shop BuzzFeed, an online swag shop, according to Poynter. The shop was originally intended for employees, but recently became open to BuzzFeed fans. The company’s head of commerce, Tessa Gould, talks to Poynter about how the idea came to fruition, why it preferred to create an on-platform vendor rather than sell via a third-party, and why she thinks e-commerce is a growth area for media organizations.
CNN MoneyStream is a new, free mobile app that “delivers personalized business news to let users follow companies, topics and CEOs like they their favorite teams, sports or players,” reports Variety. The app is available on iOS and Android and will incorporate personalized content in the form of articles, social media posts, videos and charts from CNNMoney and third-party media outlets.