Media Insider: NYT Debuts New Podcast, WhatsApp Tests Snapchat Clone, Facebook To Sell TV Ads
Welcome to Media Insider, PR Newswire’s round up of journalism, blogging and freelancing stories from the week.
The New York Times Debuts “Tell Me Something I Don’t Know” Podcast Series (The New York Times)
“Tell Me Something I Don’t Know” is the latest collaboration between The New York Times and Dubner Productions. The podcast is hosted by Stephen J. Dubner, who says the show is essentially a game show, and allows “anyone in the world on stage to share new and useful information,” reports The New York Times. The show will allow members of the live audience to present information to a group of celebrity and expert panelists, who will then interrogate the presenters to reveal the truth or fallacies. The podcast releases new shows every Monday. Listeners can tune in on iTunes, on a podcast app of their choice, or on nytimes.com/idk.
WhatsApp is testing a Snapchat-like feature called Status, currently available to registered public beta testers of WhatsApp. Status will allow users to share mood-setting pictures and videos with customizable overlays. The content, like with Snapchat, will disappear after 24 hours. TechCrunch reports that the Facebook-owned messaging app has over one billion active monthly users, and will help Facebook to remain competitive next to other social sharing and video-focused apps.
Facebook will start delivering video ads on apps that run on set-top boxes like Apple TV and Roku through the company’s ad network, reports Recode. Facebook has wanted TV ad budgets for years, and now it’s a step closer, but with many details yet to be determined. Simply put, Facebook’s ad network will deliver relevant ads to video apps on connected TVs, just as it delivers ads on desktop browsers and mobile devices.
The Economist recently decided that LinkedIn would be its choice platform for sharing content with its audiences. The new social media approach will promote quality over quantity, as the team simultaneously axes its ailing Pinterest and Tumblr accounts. Pinterest is more of a place where people go to share ideas, community editor Denise Law told Digiday. LinkedIn has a more professional audience, better suited for its plans to drive brand awareness. Since implementing the new social media plan, The Economist has seen a growth rate of 25,000 followers a week.
Mic is launching a new version of its app that will take better advantage of push notifications on iPhones. The goal is for users to be able to view content without actually opening the app, reports NiemanLab. Users will be able to select topics of their choice, view the content, or play videos — simply by pressing down on the notification. The app will simplify how information is obtained so that users can discover relevant content more quickly.