Media Insider: ESPN is Cutting Talent, Discors Adds Publishers, WaPo Lists Women Leaders in Media

Welcome to Media Insider, PR Newswire’s round-up of media stories from the week.


Photo by Penn State used under CC BY-NC 2.0.

Here Come Big ESPN Layoffs

Nearly two years after a major layoff of more than 300 people, ESPN is doing it again. This time, layoffs will be focused on talent, reports Deadspin. Eliminating talent salaries is the most ideal (albeit unpopular) way to cut costs and restore profit margins for its parent company, Disney. The company reported lower-than-expected revenue during Q4 2016, and lists ESPN’s rising costs as a contributing reason. On-air talent is a big part of what makes ESPN a leader among sports media, so it will be interesting to see how this plays out. Layoffs are expected to be complete by June.

What we know: Cord cutting has affected ESPN’s viewership. What you may not have known: A liberal political agenda could be contributing to ESPN’s viewer slump.

Discors Piles New Publishers into Its Pay-Once-Read-Everything Service

Discors recently expanded its offerings to include The New York Times and The Financial Times. The growing list of publishers on the $4.99/month app makes it easier for news readers to access a variety of curated content from different perspectives. Discors pays publishers a license fee, providing them a way to monetize readers who wouldn’t normally subscribe, reports TechCrunch. Discors includes top publishers such as The Washington Post, The Economist, and Bloomberg.

Related: Here are 22 Best News Apps for iPhone and Android

Yes, Ma’am. Here are 21 Women Running U.S. Media Organizations Now.

International Women’s Day 2017 inspired many people (mostly women) to share their favorite female journalists on Twitter. The social trend prompted Washington Post’s Sullivan to start thinking of a smaller subset: women who are currently at the top of newsrooms or media organizations in the United States. The list includes names such as Lydia Polgreen, editor in chief of the Huffington Post; Dao Nguyen, publisher of BuzzFeed; and Carrie Budoff Brown, editor of Politico. Sullivan asks commenters to help complete the list.

In other #IWD2017 News: The Verge’s Kaitlyn Tiffany writes about what it means to be a female journalist in The Internet Without a Woman.

How a Pop-Up Magazine Experiment is Turning Journalism into Performance Art

Pop-Up Magazine is changing the way readers consume magazine content. According to PBS NewsHour, the magazine is meant to pop up and then vanish, so that it has your full attention for the duration of the live experience — a characteristic lacking in traditional publications. The magazine’s 11 performances showcase the work of journalists, filmmakers, photographers, and other storytellers.  The stories are deeply reported, and are curated like content in a traditional magazine. The Winter tour is hitting major cities like Washington, DC, Los Angeles, and New York. Another tour is in the works, too.

It’s no secret that magazines are struggling to keep readers, but some women’s magazines have adopted a new winning formula.

Inside Facebook’s Pitch for Entertainment Content

What’s Facebook up to now? Well, the tech company is working on a feature that would spotlight original shows and other exclusive content on its mobile and TV apps, reports Digiday. “Spotlight Module” will feature three to 30-minute length videos on the Facebook video tab for 24 hours, with a new batch of videos posted daily. This news comes after Facebook’s announcement about plans to focus on long-form videos and content from publishing partners. Longer videos mean people will spend more time on Facebook, and more time spent on Facebook helps increase revenue potential.

ICYMI: Facebook Messenger Launches Clone to Snapchat Stories

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Tabresha B. Langham is a Customer Content Specialist with PR Newswire. She also is a social media junkie, foodie, music fiend and Auburn University Alumn (War Eagle!). Tune into her insights as a social curator at @PRNmedia, or follow @TabreshaL.

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