Skift recently published an article detailing the difficulties facing the travel media industry, in particular how entire travel sections have been sacrificed by newspapers looking to balance budgets. With the decline of traditional travel news and the rise of amateur travel blogs, a premium is placed on quality, professional content.
Here are 10 great travel resources that cut through the turbulence to deliver great content.
With seven million unique visitors each month and 25 National Magazine Awards, Conde Nast Traveler delivers the full gamut of travel news, style, culture, food, guides, and more. Since 1987, CNT has had you covered, from best beaches and international nightlife to family travel and wine … the list goes on. If a great actor has great range, consider Conde Nast for an Oscar.
2. BBC Travel
BBC Travel is the perfect mix of history and culture. While it doesn’t follow the same reporting model as BBC News, the travel columns are a link to the past. From detailing real life experiences in remote parts of the world to food politics and cultural significance, BBC Travel reads more like a novel than a newspaper. There’s a storytelling aspect provided by a global community of writers that creates a sense of unrivaled authenticity in their writing.
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This is the holy grail of travel sites. Boasting more than 650,000 members and 27 million posts, FlyerTalk is your 21st century virtual travel agent. Covering everything from best credit cards to accrue points to hotel deals — as well as up-to-the-minute industry news — FlyerTalk has it all. Its crown jewel is its forum. There, members discuss travel itineraries, airline news and trends, travel tips and tricks, food and tourist recommendations, photography, travel safety, and more. It truly is a community dedicated to getting the most out of traveling.
National Geographic Travel features the best in travel photography. Just peruse NatGeo Travel’s Instagram, and you’ll find nearly 7,000 of the most beautiful pictures ever taken, each with a unique story. And with 18.7 million Instagram followers, this is one of the most recognizable brands. A quick trip through the website will provide you with on-location Top 10 lists, travel stories, and photographs to fuel your wanderlust.
Travel + Leisure is the ultimate resource for international travel rankings and lists. It ranks from the city and state level to country and continent. In addition, T+L updates news daily and has a vacation ideas/things to do section for what seems like every city in the world. To top it off, its Instagram boasts nearly three million followers and encompasses the globe to include incredible travel photography.
The Points Guy is your one-stop shop to maximize frequent flier miles and credit card points. As laid out in this New Yorker piece, Brian Kelly (aka The Points Guy) made a career finding different ways to make travel more efficient and affordable. His site expanded from just churning out credit card advice to travelers to offering a robust selection of news, reviews, and flight deals.
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Come for the news, stay for the comments section. USA Today Travel functions like the travel section in your newspaper on steroids, providing readers with in-depth travel news from all over the world. Read up on airline drama, hotel updates for business travelers, restaurant openings and travel itineraries. If you’re a news junkie, you’ll find content for days.
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Founded by Gary Leff (named one of the “World’s Top Travel Experts by Conde Nast Traveler), View From the Wing offers in-depth analysis and advice on all things travel. While there is a heavy emphasis on keeping track of current credit card offers, Leff provides the blueprint for how to maximize travel with hands-on travel advice and news you can use.
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For trip planners, chances are the first guidebook they’ll buy is Lonely Planet. In recent years, Lonely Planet has built out its mobile and web presence. With a quick glance at lonelyplanet.com, you will be mesmerized by the scenic photographs, modern design, and in-depth content. Its push toward video has provided travel enthusiasts with dramatic landscapes, exotic cuisines, and exciting adventures.
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10. Rick Steves
Rick Steves is the ultimate life hacker. While also in the guidebook business, Steves has a presence on television and radio and is iconic in travel circles. His brand is defined by how detailed he is. A simple trip to wine country will include the intricacies of a glass of wine; a walk through a popular neighborhood in a European capital will feel like a local is giving you a private tour. His digital content provides that same personal touch, while also aggregating news from major news outlets that include the biggest travel headlines of the day.
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Philip Caruso is an Enterprise Account Manager at Cision. Follow him @yourdailyphil.