Media Insider: Social Media Critical in Emergencies, News Outlets Sell Stuff for Money, Fox News Redesigns Site for First Time in 5 Years

Welcome to Media Insider, PR Newswire’s round-up of media stories from the week.

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In Irma, emergency responders’ new tools: Twitter and Facebook

As Hurricane Irma hit, first responders and government officials relied on social media — like Facebook and Twitter — to communicate and coordinate efforts to help Florida residents. Social media has broader appeal and the ability to disseminate information faster than older emergency-response protocols, reports WSJ. The shift is a sign of tech’s growing importance in emergencies.

Speaking of Irma: Sheltered in a printing plant, typing by lamp light, here’s how Florida’s newsrooms covered the storm. 

Fidget spinner lip gloss, $2 dongles: How BuzzFeed and The New York Times are making money from selling stuff

BuzzFeed announced plans to unveil a partnership with a major retailer to sell a new product, says NiemanLab. It will be on shelves starting in the fourth quarter of this year. The unknown product “was created with the editorial mindset and the data of Buzzfeed,” said Ben Kaufman, head of BuzzFeed’s product labs, at a Recode event. The product will be sold in the retailer’s stores and BuzzFeed plans to do their part to promote the product through their online platforms and channels.

News outlets are on the lookout for new ways to feed their revenue stream: Here’s how Refinery29 grew 29Rooms from a staff party into a profitable, ticketed event.

The pivot to authentication: Inside Fox News’ first site redesign in 5 years

After a 5-year design hiatus, Fox News is unveiling an overhauled version of its site, reports Digiday. The revamp is designed to push more notifications of live and breaking video news to readers. It will also encourage visitors to log in to the site using their cable TV credentials, in order to build a stronger picture of its audience across television and digital.

FYI: Reader’s Digest cut its page-load time by 40 percent this year.

Anna Wintour on Vogue at 125 — and defining print in the digital age

In celebration of Vogue’s 125th anniversary, Anna Wintour spoke to WWD. In a rare interview, the famed editor in chief discussed what the publication means today and whether it still holds the same gravitas as it did decades earlier. In an era where the internet gives everyone a platform to share an abundance of information, Wintour shares how important it is in print to create more memorable images and stories. “What one consumes online or in social has a much shorter shelf life,” Wintour told WWD.

Two days after losing an icon of its newsroom, Time magazine names Edward Felsenthal top editor. Elle’s editor in chief of 17 years also recently exited. Nina Garcia will take her place.

Apple News is experimenting with ‘featured video’ section

Apple News is a relatively young platform, but it’s already testing out a new featured video section inside its mobile news app. According to the publishers involved in the tests, the featured video module runs multiple times per week and its contents are selected by Apple News editors instead of algorithms.

Check out how Apple iPhone’s new facial recognition is exciting advertisers: Can You See Me Now: Apple iPhone’s Facial Recognition Excites Brands

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Joanna Giannell is a Senior Customer Content Specialist with PR Newswire. She is also is an animal lover and music enthusiast. Tune into her insights as a social curator at @PRNpets.

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