Media Insider: Twitter Doubles Character Limit, Vimeo Acquires Livestream, Remembering Hugh Hefner ‘For the Articles’

Welcome to Media Insider, PR Newswire’s round-up of media stories from the week.

Cell phone displaying Twitter app

THE VERGE | CASEY NEWTON
Twitter just doubled the character limit for tweets to 280

Twitter recently launched a global test that allows users to tweet up to 280 characters — twice the amount of the previous character limit. Twitter said in a recent blog post that their research shows more people will tweet if they don’t have to “cram their thoughts into 140 characters.” The added real estate may help change the nature the network, reports The Verge. 

Have a (long) tweet you want to share? Here’s how to enable 280 characters on Twitter right now.

TECHCRUNCH | SARAH PEREZ
Vimeo acquires Livestream, launches its own live video product

Vimeo announced it will acquire the live video streaming platform, Livestream, with plans to launch their own streaming product called Vimeo Live. The product will allow video creators to “capture, edit, stream and archive their live events,” Vimeo told TechCrunch. The company plans to fully integrate Livestream into Vimeo’s platform after the acquisition completes.

As live streaming grows higher in demand, here are three ways to make the most of live-streaming video.

DIGIDAY | MAX WILLENS
People launches a $60-a-year subscription program

People Magazine, a product of Time Inc., unveiled their plans to launch People Perks — a digital rewards program that offers subscribers deals at over 1,000 retailers. For $5.99 a month or $59.99 per year, members of the subscription service will also have opportunities to win tickets to events like the Oscar red carpets and Tony Awards rehearsals, reports Digiday.

Did you know that Time Inc. recently launched another subscription service for pets? Time Inc. launches PetHero in a consumer revenue push.

TECHCRUNCH | SARAH PEREZ
The NFL partners with Facebook to distribute game highlights and recaps on the social network

NFL and Facebook announced a new multi-year video deal this week, where Facebook will recap game highlights from all 256 regular season games, including the playoffs and Super Bowl. Facebook’s newly-launched Watch platform will also host NFL Films. The deal comes at a time when the NFL has been expanding its reach across social media, reports TechCrunch.

ICYMI: Facebook’s new Watch video hub rolls out to U.S. users

COLUMBIA JOURNALISM REVIEW | PETE VERNON
The media today: Remembering Hugh Hefner ‘for the articles’

Hugh Hefner, the iconic founder of Playboy Magazine, has died at the age of 91. An advocate of free speech, Hefner had a huge impact on journalism and the growth of print media. His magazine “printed more serious journalism and fiction than just about any other magazine publisher,” and featured some of the 20th century’s greatest journalists and writers, CJR writes.

Related: Inside the secret sisterhood of women writers and editors who worked at Playboy.

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Joanna Giannell is a Senior Customer Content Specialist with PR Newswire. She is also is an animal lover and music enthusiast. Tune into her insights as a social curator at @PRNpets.

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